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Intro To Fashion > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

What are the 4 P’s

A

Price, Product, Promotion, Place

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2
Q

What is style?

A

-created by an artist or designer
-NOT every style is in fashion

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3
Q

What is fashion?

A

-fashion is based on a particular style
-fashion is a result of social acceptance and approval

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4
Q

What are trends?

A

General movement in fashion changes that can be seen or tracked

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5
Q

What are Fads?

A

becomes popular quickly and disappears after a short time

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6
Q

What are Fads?

A

becomes popular quickly and disappears after a short time

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7
Q

Define the component of design “Silhouette”

A

basic shape or form of the garment

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8
Q

Define the component of design “Detail”

A

Length & Width, shoulders, waist, and sleeve treatment

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9
Q

Define the component of design “Texture”

A

Looks and feel of the material

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10
Q

What is the Evolution of Fashion?

A

History tells us where fashion has been and suggests where fashion is going to go

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11
Q

What cause the Evolution of Fashion to change?

A

Social and Cultural change

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12
Q

Who is the designer known as the father of haute couture?

A

Charles Frederick Worth

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13
Q

Define Haute Couture?

A

The design and construction of high-quality clothes by leading fashion houses.

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14
Q

Define The difference between Ready-To-Wear (RTW) & Haute Couture?

A

RTW-designed to be worn with our significant alterations $-$$$
Haute- designed to fit the customer with personalized alterations $$$-$$$$

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15
Q

Define Fast-Fashion?

A

designer brands + mass market fashion= massage

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16
Q

Define SNBN?

A

clothing available for purchase shortly after runway.

17
Q

Define A Maverick designer

A

considers visionary/ challenges the traditional fashion style

18
Q

Define A Leader designer

A

Had a long successful career at an established fashion house

19
Q

Define A Reproducer designer

A

they work with buyers and product developers to create products that work within the brand’s image at an affordable cost

20
Q

What inspires designers?

A

-creative process of fashion doesn’t have a linear path
-constantly being inspired and evolving their ideas
-fabric, color, trips, art, etc

21
Q

Define fashion forecasters?

A

develop design elements that’ll be popular with target market in upcoming seasons/years(usually work 2 yrs ahead)

22
Q

Define Directional shopping?

A

Designer travel to aspirational brands, fashion shows, shop, and cite to source inspiration

23
Q

Define Comparative shopping?

A

competitive analysis understand brands position in the marketplace, highlight differences or similarities in retailers + their competitors

24
Q

The Theory of Fashion Flow (3)

A

Downward Flow- fashion trends start from haute couture & influences other designers
Horizontal Flow-fashion trends introduced at different levels at the same time
Upward Flow- Fashion trends start from urban wear & influences other designers

25
Q

Describe A Fashion Leader

A

Being the most fashionable in their social group

26
Q

National Brands

A

owned by MF who advertises them nationally

27
Q

Private Brands

A

Owned by a retailer + only found in its stores
benefit: available for consumers at a lower cost

28
Q

Retail Brands

A

Retailer’s the exclusive label on most merchandise sold in the store.

29
Q

4 top national brand players

A

1st Ralph Lauren
2-4: calvin klein, donna Karan, Tommy Hilfiger

30
Q

basic/core items vs fashion items

A

basic/core- Hosiery,T-shirts, denim, lingerie
Fashion
fashion items- little black dress, white denim

31
Q

how many stages are involved in the product development process?

A

6 stages
1.planning the line
2.creating the design concept
3.developing the designs
4.planning production
5.production
6.distributing the line

32
Q

High Fashion Designers

A

targets fashion conscious customers

33
Q

Stylist-Designers

A

Adapts fabric/MF to produce garment within the price range of their customers

34
Q

Freelance Artist-Designers

A

not involved in the color, fabric selection or MF process.

35
Q

what are the 3 roles of producers?

A

Apparel MF, Apparel Jobber, and Apparel Contractor

36
Q

Advantages vs Disadvantages of Contractor system

A

Advances: not required large investment, lower capital necessary to set up payroll, no need to keep one factory busy yr round
Disadvantage:shared Responsibility, scheduling conflicts, uneven quality+inspection, and potential for intellectual property breach

Intro To Fashion (2 decks)

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