Exam 1 Flashcards
What are the 4 P’s
Price, Product, Promotion, Place
What is style?
-created by an artist or designer
-NOT every style is in fashion
What is fashion?
-fashion is based on a particular style
-fashion is a result of social acceptance and approval
What are trends?
General movement in fashion changes that can be seen or tracked
What are Fads?
becomes popular quickly and disappears after a short time
What are Fads?
becomes popular quickly and disappears after a short time
Define the component of design “Silhouette”
basic shape or form of the garment
Define the component of design “Detail”
Length & Width, shoulders, waist, and sleeve treatment
Define the component of design “Texture”
Looks and feel of the material
What is the Evolution of Fashion?
History tells us where fashion has been and suggests where fashion is going to go
What cause the Evolution of Fashion to change?
Social and Cultural change
Who is the designer known as the father of haute couture?
Charles Frederick Worth
Define Haute Couture?
The design and construction of high-quality clothes by leading fashion houses.
Define The difference between Ready-To-Wear (RTW) & Haute Couture?
RTW-designed to be worn with our significant alterations $-$$$
Haute- designed to fit the customer with personalized alterations $$$-$$$$
Define Fast-Fashion?
designer brands + mass market fashion= massage
Define SNBN?
clothing available for purchase shortly after runway.
Define A Maverick designer
considers visionary/ challenges the traditional fashion style
Define A Leader designer
Had a long successful career at an established fashion house
Define A Reproducer designer
they work with buyers and product developers to create products that work within the brand’s image at an affordable cost
What inspires designers?
-creative process of fashion doesn’t have a linear path
-constantly being inspired and evolving their ideas
-fabric, color, trips, art, etc
Define fashion forecasters?
develop design elements that’ll be popular with target market in upcoming seasons/years(usually work 2 yrs ahead)
Define Directional shopping?
Designer travel to aspirational brands, fashion shows, shop, and cite to source inspiration
Define Comparative shopping?
competitive analysis understand brands position in the marketplace, highlight differences or similarities in retailers + their competitors
The Theory of Fashion Flow (3)
Downward Flow- fashion trends start from haute couture & influences other designers
Horizontal Flow-fashion trends introduced at different levels at the same time
Upward Flow- Fashion trends start from urban wear & influences other designers
Describe A Fashion Leader
Being the most fashionable in their social group
National Brands
owned by MF who advertises them nationally
Private Brands
Owned by a retailer + only found in its stores
benefit: available for consumers at a lower cost
Retail Brands
Retailer’s the exclusive label on most merchandise sold in the store.
4 top national brand players
1st Ralph Lauren
2-4: calvin klein, donna Karan, Tommy Hilfiger
basic/core items vs fashion items
basic/core- Hosiery,T-shirts, denim, lingerie
Fashion
fashion items- little black dress, white denim
how many stages are involved in the product development process?
6 stages
1.planning the line
2.creating the design concept
3.developing the designs
4.planning production
5.production
6.distributing the line
High Fashion Designers
targets fashion conscious customers
Stylist-Designers
Adapts fabric/MF to produce garment within the price range of their customers
Freelance Artist-Designers
not involved in the color, fabric selection or MF process.
what are the 3 roles of producers?
Apparel MF, Apparel Jobber, and Apparel Contractor
Advantages vs Disadvantages of Contractor system
Advances: not required large investment, lower capital necessary to set up payroll, no need to keep one factory busy yr round
Disadvantage:shared Responsibility, scheduling conflicts, uneven quality+inspection, and potential for intellectual property breach
