Everything I dont Know Flashcards
Inbound Marketing
Two-way marketing activities that attract and pull consumers through different stages of the sales funnel.
Outbound Marketing
One-way marketing activities initiated by the company that send messages out to consumers.
Cause-Related Marketing
Marketing activities that have the dual purpose of increasing profitability and improving society.
Integrated Marketing Campaigns (IMC)
Immersive and targeted communication with customers to help move them through the various stages of the buying process.
Cookies
Data stored on a user’s computer by the web browser.
Retention Based Emails
Part of an effective email marketing strategy designed to help customers understand value of a product, prompt engagement, and reduce churn rate.
Common Short Codes (CSCs)
Phone numbers (short ones, as the name implies) to which users can send a text message from a mobile phone, usually to get something in return.
Touchpoint
Any way a consumer can interact with a business, whether it be person-to-person, through a website, an app, or any form of communication.
USSD
Communications protocol consisting of short, messages up to 182 alphanumeric characters, sometimes called Quick Codes or Feature Codes. Especially on mobile phones.
AIDA
Awareness, Interest, Desire, Action
TOFU
Top of the sales funnel, focused on bringing the customer in through awareness.
MOFU
Middle of the sales funnel, focused on nurturing customers to move them through awareness and interest into desire and action.
BOFU
Bottom of the sales funnel, focused on the consumer buying the product or service.
Search Advertising
The advertiser pays only when someone clicks on their advertisement or other action based on the bidding strategy used.
Attribution
Assigning credit for a sale to a particular touchpoint.
Benefits of Content Marketing
Brand awareness, brand preference, brand reach.
4-1-1 Rule
Sharing content guidelines. Suggests that you should post four pieces of new content, one repost, and one self-serving post.
Content Planning Process Steps
Developing the content strategy, Planning the content creations, Creating the content, Promoting the content, Measuring the success.
Customer Persona Maps
A detailed customer analysis that provides profile information to create more personalized strategies that positively impact the customer experience.
Curated
Process of selecting, organizing, and presenting information using professional or expert knowledge and info.
Gating
The use of a form that requires information to be filled in before content is viewable.
Entrances
Represent the number of sessions for which the specified page was the first page in a session.
Exit Rate
Exit Rate is a measure of how likely users are to leave a site from the given page.
Bounce Rate
A bounce is a session that includes only a single page – sessions in which users reached a single page and clicked no further. The bounce rate, then, is the number of these single-page sessions divided by all sessions.
Consumer Touchpoints
All the points at which brands interact with consumers.
Social Media Strategy Components
Goals, channels, implementation monitoring
Social Media Strategy Components
Goals, channels, implementation monitoring
Social Tool Matrix
A social media model that organizes tools and platforms, and assigns values and direction based on the purpose of the social media content being published.
Social Viral Spiral
Social media model that provides guidance for what, when, where, and how to post social media content, with an emphasis on timing and speed.
Monitoring
Tracking conversations people have about a brand or business
Metrics
Measuring the impact a brand is having by tabulating visits, tweets, registrations, and so on.
Long Form Marketing Content
Over 2,000 words.
Short Form Content
Under 1,000 words.
Sentiment Measuring
A measurement of the emotion of customer engagement.
Share of Voice (SOV)
A brand’s (or group of brands’) advertising weight, expressed as a percentage of a defined total market or market segment in a given time period. SOV advertising weight is usually defined in terms of expenditure, ratings, pages ,poster sites, and so on.
Amplification Measurement
Determines the rate at which followers share content.
Applause Rate
Indicates how many approval actions (such as likes and favorites) a post receives in relation to the number of followers.
Competitive Intelligence Tools
Monitor the content of competitors.
Semantic Analysis
Linguistical analysis that focuses on phrases, clauses, sentences, and paragraphs.
Crawler
Automated software agents, like bots and spiders, that find and index web content for search engines.