Evaluation Flashcards
1
Q
Laboratory
A
Strength - accurate results
Reliable
Weakness - ecological invalidity
Unethical practice
Experiments demand characteristics
2
Q
Field
A
Strenght - High ecological validity
Weakness - unethical
Time consuming and cost
Uncontrollable variables
3
Q
Both
A
Weakness - experimenter expectancy
Extraneous variables cannot be ruled out
Narrower range of behaviour