Evaluating Types Of Conformity

Question 1

Wittenbrink and Henley (1996)

- research for information influence

Answer 1

participants expose to negative information about African Americans later reported negative beliefs about a black individual

Question 2

Nolan et al. (2008)

- normative influence may not be detected

Answer 2

investigated the influence of social norms on people’s energy conservation and found that people rely on beliefs about what should motivate their behaviour and so under-detect the impact of normative influence

Question 3

Linkenbach and Perkins (2003)

- research for normative social influence

Answer 3

adolescents exposed to the simple message that the majority of their age peers didn’t smoke were subsequently less likely to take up smoking