Evaluating Messages of Different Types of Texts Across Cultures

Question 1

Is defined in the Australian Curriculum as the strategic use of ‘two or more communication modes‘ to make meaning.

Answer 1

Multimodal

Question 2

A multimodal text can be

Answer 2

Paper, digital, live, transmedia

Question 3

Examples of Multimodal Texts

Answer 3

Video Advocacy Campaign (VAC)
Public Service Announcement (PSA)
Media Campaign (MC)

Question 4

Refers to the process of bringing about change in policies, law or people’s behavior and attitudes.

Answer 4

Advocacy

Question 5

Is about using visual media as a strategic tool to engage people to create change.

Answer 5

Video advocacy

Question 6

Is any message that promotes the programs, services, or activities like those of your local or national governments or any non-profit organizations.

Answer 6

PSA

Question 7

A _______ can create or raise awareness about an important topic, show the importance of a problem or issue,
convey information, or promote a behavioral change.

Answer 7

PSA

Question 8

Cambridge Business English Dictionary defines ________ as a planned series of newspaper articles, television interviews, etc. that are intended to achieve a particular aim.

Answer 8

Media Campaign