Evaluating Messages

Question 1

These must be scrutinized properly, if not, they may become agents of misinformation and lead people to form wrong judgement wrongly presented to the audience.

Answer 1

Media messages

Question 2

In order to ensure that the messages have effectiveness, we can ask ourselves if the purpose evident? or is the core message clear?

Answer 2

Simplicity

Question 3

This refers to our choices of language and its language concreteness, rather than abstract and if it uses words which have additional meanings and could perhaps be misconstrued.

Answer 3

specificity

Question 4

To have an effective message, ideas should be organized and easy to follow and if there is a more effective war to arrange the ideas.

Answer 4

Structure

Question 5

It is an important step in evaluating an image and understanding its meaning

Answer 5

Visual Analysis

Question 6

To evaluate the messages are effective, coherence and unity of ideas should be displayed or achieved.

Answer 6

Stickiness

Question 7

This is one of the biases in media that for every news story are selected, there are many others that are left out.

Answer 7

Bias by omission

Question 8

Consider how the placement of the message influences people’s sense (logic, intellect or wisdom) of what is important, to avoid a particular media bias.

Answer 8

Bias by emphasis

Question 9

It requires you to think about what the object is, what its role in society, and the impact

Answer 9

Visual Analysis

Question 10

One of the biases in media that some headlines can be deceptive, as their main purpose is to grab attention of the audience.

Answer 10

Bias by headlines

Question 11

This is one particular bias in media to be prevented in order to fairly represent different communities, news outlets should have member of those communities in decision-making positions.

Answer 11

Bias in diversity

Question 12

One of the biases in media that we can detect when the coverage often focuses on how issues affect people in power like; politicians or corporate executives rather than those directly affected by the issue.

Answer 12

Bias from the point of view

Question 13

one way of analyzing images, if the image has a quality digital image without pixelation or distortion, if the image in a file format you can use, color, light and balance are true

Answer 13

Technical Quality

Question 14

Another strategy to analyze images, if it is intended to be factual information or is intended to influence what and how you see or what information accompanies the image.

Answer 14

Contextual info

Question 15

These are those objects, actions and behaviors that reveal cultural meaning. A photo is an image, but is also a cultural text, a picture with cultural information beyond just the picture itself.

Answer 15

Cultural Text

Question 16

The spot of evaluating the effectiveness of the messages is by developing and using calculated questions to identify strong point and weaknesses. (True or False)

Answer 16

True

Question 17

Media Bias is ubiquitous. (true or false)

Answer 17

True

Question 18

Visual Analysis is not a step in evaluating an image and understanding its meaning (True or False)

Answer 18

True

Question 19

Study and presentation of images should be evaluated like any other source, such as journal articles or books, to determine their quality, reliability and appropriateness.

Answer 19

True

Question 20

The space and objects within it are clear cultural texts and they say something about the purpose, needs, and perhaps even values and beliefs of the people who occupy it.

Answer 20

True