Evaluate company strategy Flashcards

1
Q

1

A

The competitive advantage must be valued by the customer

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2
Q

2

A

The competitive advantage must be rare

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3
Q

3

A

The competitive advantage must be imperfectly imitable

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4
Q

4

A

There must be no strategically equivalent substitutes

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5
Q

5

A

The competitive advantage must be complex

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