Ethos, Pathos, & Logos of Public Speaking Flashcards
Credibility
ETHOS
used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
ETHOS
Sometimes called an appeal to ethics
ETHOS
DELIVERY: Coherence (body language and voice are coherent with the specific content)
PATHOS
CONTENT
- Stories
- Positive and negative emotions like frustration, anger, love, or respect
PATHOS
Trustworthiness or authority
ETHOS
Persuasion: Trust & Authority
ETHOS
Ethics/ Credibility
ETHOS
As a dentist, I see this problem a lot. I recommend using a sensitive toothpaste.
ETHOS
“As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”
ETHOS
He knows his dinosaur fossils; he has been a leading paleontology researcher for 20 years.
ETHOS
As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and stamina.
ETHOS
Emotion
Persuasion: Emotion and Beliefs
Emotional impact
Personal connection
PATHOS
a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
PATHOS
Appeal to emotion
PATHOS
DELIVERY
- Eye contact
- Body Language
- Vocal variety
- Poise
ETHOS
CONTENT Personal anecdotes (Why me?)
ETHOS
CONTENT
Client Testimonials
ETHOS
CONTENT
Success stories
ETHOS
CONTENT
Track record
ETHOS
CONTENT
Titles
ETHOS
If we don’t adopt the puppy, he may never find a home!
One bag of chips can bring the whole family together.
PATHOS
“I’m not just invested in this community - I love every building, every business, every hard-working member of this town.”
PATHOS
“If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?”
PATHOS
If you decide not to come for Thanksgiving, it would break your grandmother’s heart.
PATHOS
Logic
LOGOS
A way of persuading an audience with reason, using facts and figures.
LOGOS
Appeal to logic
LOGOS
CONTENT
Arguments
LOGOS
CONTENT
Benefits
LOGOS
CONTENT
Facts
LOGOS
CONTENT
Figures
LOGOS
CONTENT
Data
LOGOS
CONTENT
Numbers
LOGOS
CONTENT
Statistics
LOGOS
CONTENT
Scientific Research
LOGOS
CONTENT
Processes
LOGOS
CONTENT
Product characteristics
LOGOS
Facts, statistics, case studies, scientific evidence
LOGOS
Persuasion: Logic & Reasoning
LOGOS
People who eat chocolate are 72% happier than those who don’t, so we should eat chocolate every day.
LOGOS
“The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.”
LOGOS
99% of the doctors recommend this toothpaste.
LOGOS
“More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.”
LOGOS
“History has shown time and again that absolute power corrupts absolutely.”
LOGOS
This method of persuasion requires a credible authority to convince the audience.
ethos
Method of persuasion that appeals to EMOTIONS and FEELINGS
pathos
Nearly 25% of all car accidents are caused by drivers using cell phones while driving.
logos
Examples of this method of persuasion include statistics, research, data and facts.
logos
Donate just $1 a day to starving children. Make sure no one goes hungry under your watch…
pathos
“Wear Air Jordans at your next game, and see how high you fly!” – Michael Jordan
ethos
The Center for Disease Control advises everyone to get a flu vaccination.
ethos
