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ELE EAD > Ethos, Pathos, & Logos of Public Speaking > Flashcards

Ethos, Pathos, & Logos of Public Speaking Flashcards

1
Q

Credibility

A

ETHOS

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2
Q

used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

A

ETHOS

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3
Q

Sometimes called an appeal to ethics

A

ETHOS

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4
Q

DELIVERY: Coherence (body language and voice are coherent with the specific content)

A

PATHOS

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5
Q

CONTENT

  • Stories
  • Positive and negative emotions like frustration, anger, love, or respect
A

PATHOS

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6
Q

Trustworthiness or authority

A

ETHOS

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7
Q

Persuasion: Trust & Authority

A

ETHOS

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8
Q

Ethics/ Credibility

A

ETHOS

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9
Q

As a dentist, I see this problem a lot. I recommend using a sensitive toothpaste.

A

ETHOS

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10
Q

“As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”

A

ETHOS

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11
Q

He knows his dinosaur fossils; he has been a leading paleontology researcher for 20 years.

A

ETHOS

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12
Q

As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and stamina.

A

ETHOS

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13
Q

Emotion
Persuasion: Emotion and Beliefs
Emotional impact
Personal connection

A

PATHOS

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14
Q

a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

A

PATHOS

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15
Q

Appeal to emotion

A

PATHOS

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16
Q

DELIVERY

  • Eye contact
  • Body Language
  • Vocal variety
  • Poise
A

ETHOS

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17
Q 
CONTENT
Personal anecdotes (Why me?)
A

ETHOS

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18
Q

CONTENT

Client Testimonials

A

ETHOS

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19
Q

CONTENT

Success stories

A

ETHOS

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20
Q

CONTENT

Track record

A

ETHOS

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21
Q

CONTENT

Titles

A

ETHOS

22
Q

If we don’t adopt the puppy, he may never find a home!

One bag of chips can bring the whole family together.

A

PATHOS

23
Q

“I’m not just invested in this community - I love every building, every business, every hard-working member of this town.”

A

PATHOS

24
Q

“If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?”

A

PATHOS

25
Q

If you decide not to come for Thanksgiving, it would break your grandmother’s heart.

A

PATHOS

26
Q

Logic

A

LOGOS

27
Q

A way of persuading an audience with reason, using facts and figures.

A

LOGOS

28
Q

Appeal to logic

A

LOGOS

29
Q

CONTENT

Arguments

A

LOGOS

30
Q

CONTENT

Benefits

A

LOGOS

31
Q

CONTENT

Facts

A

LOGOS

32
Q

CONTENT

Figures

A

LOGOS

33
Q

CONTENT

Data

A

LOGOS

34
Q

CONTENT

Numbers

A

LOGOS

35
Q

CONTENT

Statistics

A

LOGOS

36
Q

CONTENT

Scientific Research

A

LOGOS

37
Q

CONTENT

Processes

A

LOGOS

38
Q

CONTENT

Product characteristics

A

LOGOS

39
Q

Facts, statistics, case studies, scientific evidence

A

LOGOS

40
Q

Persuasion: Logic & Reasoning

A

LOGOS

41
Q

People who eat chocolate are 72% happier than those who don’t, so we should eat chocolate every day.

A

LOGOS

42
Q

“The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.”

A

LOGOS

43
Q

99% of the doctors recommend this toothpaste.

A

LOGOS

44
Q

“More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.”

A

LOGOS

45
Q

“History has shown time and again that absolute power corrupts absolutely.”

A

LOGOS

46
Q

This method of persuasion requires a credible authority to convince the audience.

A

ethos

47
Q

Method of persuasion that appeals to EMOTIONS and FEELINGS

A

pathos

48
Q

Nearly 25% of all car accidents are caused by drivers using cell phones while driving.

A

logos

49
Q

Examples of this method of persuasion include statistics, research, data and facts.

A

logos

50
Q

Donate just $1 a day to starving children. Make sure no one goes hungry under your watch…

A

pathos

51
Q

“Wear Air Jordans at your next game, and see how high you fly!” – Michael Jordan

A

ethos

52
Q

The Center for Disease Control advises everyone to get a flu vaccination.

A

ethos

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