ethnocentrism Flashcards
what is ethnocentrism?
research is ethnocentric if it is centred on one ethnic group
high = bad, low = good
why would milgram’s study be considered ethnocentric?
- only took place in the USA and assumed everyone was equally as obedient
why would milgram’s study be not totally ethnocentric?
- replications of the study in other cultures often produced quite similar results
why would piliavin’s study be considered ethnocentric?
only took place in one country (USA), helpfulness in scenarios may differ in locations around the world
why would piliavin’s study be no totally ethnocentric?
- included people from different ethnic backgrounds - 45% black, 55% white
- study was carried out in New York, which os a diverse ‘world city’ with a heterogeneous population
why would bandura’s study be considered ethnocentric?
- study took place in a nursery that reflected american and western culture, childcare in different places may be very different
- some of the toys in the study may be more familiar to children in america
why would bandura’s study be no totally ethnocentric?
how social learning theory is deemed to be universal as everyone learns through observation and imitation
cross-cultrual research
this when research is conducted in multiple different cultures
why does a cross-cultrual research avoid ethnocentrism?
the sample used covers more than one culture and therefore the results are more generalisable to other cultures
heterogenous population
a sample that is diverse in characteristics (including culture)
why does a heterogeneous population avoid ethnocentrism?
the sample still covers more than one culture and therefore are more generalisable to other cultures (even if it’s one place)
biological research
research focuses on effects of biological process on behaviour
why does biological research avoid ethnocentrism?
research doesn’t consider influence of culture at all, as biologically we are similar worldwide
