Ethics and Codes on ads

Question 1

What can Pharm ads show about the Pcist?

Answer 1

1. Qualifications
2. Area of Practice
3. Contact Details
4. Practice Arrangements
5. Specialist area (E.g. PharmD(CVD))

(CASP-Q)

Question 2

The key rule of advertising products under M(as)A

Answer 2

Cannot seem like taking advantage of limited consumer knowledge on product

Question 3

What is one key thing that the definition of advertising EXCLUDES?

Answer 3

Info during consults

Question 4

General rules of advertising falls under which act in the law?

Answer 4

M(as)A

Question 5

Georgia a Pcist advertises herself as the follows

“Georgia Xan PharmD(CVD), BCCP, FCPOS.
Better than others!”

Is this advertisement allowed?

Answer 5

No, it suggests comparison with others

Question 6

Under code of ethics, define “Fidelity”. What are the other two terms that are related?

Answer 6

• Fidelity = Keeping promise
• Veracity = Truth telling
• Confidentiality

Question 7

The three broad categories that encompasses the code of ethics

Answer 7

1. Practice and Responsibilities
2. Professional Qualities
3. Inter-professional relationship

Question 8

Briefly Summarise the Five Moral Principles affecting Pcist-patient relationship

Answer 8

1. Beneficence: Do good, promote well-being of others
2. Nonmaleficence: Do no harm to others
3. Justice: Fair and equitable decision-making
4. Autonomy: Respect patients’ rights
5. Fidelity: Veracity + Confidentiality (Truth telling)