Ethics

Question 1

Consumer orientated marketing

Answer 1

Companies view and organise their marketing truly from the customers viewpoint

Question 2

Innovative marketing

Answer 2

Companies seek real product and marketing improvements.

Question 3

Value marketing

Answer 3

Companies put most of their resources into value building marketing investments for all stakeholders

Question 4

Societal marketing

Answer 4

Companies make marketing decisions by considering consumers long term interests, the company requirements and society’s long term benefits.

Question 5

Sense of mission marketing

Answer 5

Companies define their mission in broad social terms rather than in narrow product terms.

Question 6

American marketing association

Answer 6

Honesty 
Responsibility 
Fairness
Respect
Transparency 
Citizenship

Question 7

Social responsibility

Answer 7

Links marketing with the community. Refers to the organisations obligation to maximise its positive impact on society.

Question 8

Creyer and Ross quote

Answer 8

Consumers set the ethical bounds of business not moral philosophies.

Question 9

Ethics

Answer 9

Ethics has to do with what is right or wrong, with individual evaluations or judgements about a particular decision making sitauation - DIBB