Ethics

Question 1

7 ethical dilemmas

Answer 1

be truthful - is what being said truthful, accurate, complete or exaggerated?
protect privacy - are we invading the privacy of a person or group, or revealing facts about people that others don’t know?
don’t model inappropriate behaviour - are we directly or unintentionally teaching people to practice a negative behaviour?
don’t be offensive - were we showing a behaviour that society deems offensive?
be fair and balanced - are we being fair to everyone in our programmes?
avoid stereotyping - are we projecting harmful images of groups based on historical stereotypes?
protect children - are we exposing children to programmes inappropriate for age?

Question 2

truthfulness -

Answer 2

crucial to ensure info is truthful and correct
includes stats and effectiveness of prevention methods
exaggerating success rates/downplaying risks - misinformation and not credible

Question 3

avoid inappropriate behaviour modelling

Answer 3

avoid inadvertently promoting and normalising negative behaviours related to
educational materials and messaging should focus on promoting safe and responsible practices
refrain from glamorising risky behaviour

Question 4

protecting privacy

Answer 4

protecting privacy is paramount
data collected for evaluation - strict confidentiality to avoid invasion of privacy
informed consent, anonymising data - individuals cant be identified

Question 5

how to remember

Answer 5

truthful privacy models offensive and fair stereotypes for children

Question 6

brenkert 2002

Answer 6

more focus on marketing rational opposed to moral - solutions of consumer preferences over ethical
previously described as - manipulating offensive, intrusive and self serving

Question 7

child protection -

Answer 7

content is age appropriate and doesn’t expose minors to inappropriate or harmful material
materials - development stage
avoid graphic and explicit content

Question 8

non offensive

Answer 8

content is not offensive or culturally insensitive
mindful of language and imagery used in materials
avoid causing offence or discomfort to target audience or wider community

Question 9

fairness and balance

Answer 9

fair and inclusive
all segments are represented and catered to
diverse needs and perspectives from different backgrounds
fair access to support services and resources

Question 10

avoid stereotyping

Answer 10

avoid stereotypes or stigmatising due to historical bias
challenging common misconceptions regarding
avoid language or imagery that reinforces stereotypes about gender sexuality and socioeconomic status

Question 11

how can social marketers implement?

Answer 11

training - team members in development as implementation receive training on ethical principles - real world examples
pilot testing - feedback given from sample of target market on tone content and effectiveness