Ethics Flashcards
1
Q
What is the definition of ethics
A
Ethics is a code of conduct that indicates how one should behave based on their moral duties
2
Q
What are individual ethics based on
A
Religious / cultural or educational situations
3
Q
Why should PR Professionals guide companies in an ethical direction
A
- Avoid damage to the company’s reputation
- Avoid legal risks
- Attract and maintain employees
- Increase consumer loyalty
4
Q
According to Josephson, what elements form an ethical life
A
Honesty
Care
Fairness
Respect
5
Q
What are the 6 core values of PRSA
A
Advocacy
Honesty
Expertise
Independence
Loyalty
Fairness
6
Q
Example of a PR Campaign that raised ethical consideration
A
Fair Trade Campaign
7
Q
What is Ethical Marketing
A
When companies focus on how their products/services can benefit society, consumers and the environment
