Ethics Flashcards
Standards of Conduct
A. Duties Owed to the Client
B. Financial Planning and Application of The Practice Standards for the Financial Planning Process
C. Practice Standards for the Financial Planning Process
D. Duties Owed to the Firms and Subordinates
E. Duties Owed to CFP Board
F. Prohibition on Circumvention
Prohibition on Circumvention
A CFP professional may not do indirectly, or through or by another person or entity, any act or thing that the Code and Standards prohibit the CFP professional from doing directly
Code of Ethics
- Act with honesty, integrity, competence, and diligence
- Act in the client’s best interests
- Exercise due care
- Avoid or disclose and manage conflicts of interest
- Maintain the confidentiality and protect the privacy of client information
- Act in a manner that reflects positively on the financial planning profession and CFP certification
A. Duties Owed to Clients (15 items)
A.1. Fiduciary Duty
A.2. Integrity
A.3. Competence
A.4. Diligence
A.5. Disclose Conflicts of Interest
A.6. Sound and Objective Professional Judgement
A.7. Professionalism
A.8. Comply with the Law
A.9. Confidentiality and Privacy (for ordinary business and for legal and enforcement purposes)
A.10. Provide Information to a Client
A.11. Duties When Communicating with a Client
A.12. Duties When Representing Compensation Method
A.13. Duties When Recommending, Engaging, and Working with Additional Persons
A.14. Duties When Selecting, Using, and Recommending Technology
A.15. Refrain from Borrowing or Lending Money and Commingling Financial Assets (exception for family members or legal entity in the business of loans)
Financial Advice
(A) A communication that based on its content, context, and presentation, would be reasonably viewed as a recommendation that the client take or refrain from taking a particular course of action with respect to:
- the development or implementation of a financial plan,
- the value of or the advisability of investing in, purchasing, holding, gifting, or selling financial assets,
- investment policies or strategies, portfolio composition, the management of financial assets or other financial matters,
- the selection and retention of other persons to provide financial or professional services to the client
(B) The exercise of discretionary authority over the financial assets of a client.
What is NOT considered financial advice?
- general information
- educational materials
A.1. Fiduciary Duty
At all times when providing financial advice to a client, a CFP professional must act as a fiduciary and therefore act in the best interests of the client. The following duties must be fulfilled:
- duty of loyalty
- duty of care
- duty to follow client instructions
Client
Any person, including a natural person, business organization, or legal entity, to whom the CFP professional provides or agrees to provide professional services pursuant to an engagement.
Conflict of Interest
(A) When a CFP professional’s interests (including the interests of the CFP professional’s firm) are adverse to the CFP professional’s duties to a client
(B) When a CFP professional has duties to one client that are adverse to another client (ex: divorce, business dealings)
NOTE: Oral disclosures of conflicts of interest is okay. Written consent is not required.
Fee-Only
no sales-related compensation, only a flat fee, hourly fee, or AUM fee
Fee-Based
combination of fee-only and sales-related compensation
Sales-Related Compensation
client is charged based on transactions (trailers, 12b-1 fees, spreads, referral bonus)
NOTE: sales-related compensation does NOT include soft dollars
Related Party
A person or business entity (including a trust) whose receipt of sales-related compensation a reasonable CFP professional would view as benefiting the CFP professional or the CFP professional’s firm. There is a rebuttable presumption that a Related Party includes family members and business entities.
Financial Planning
A collaborative process that helps maximize a client’s potential for meeting life goals through financial advice that integrates relevant elements of the client’s personal and financial circumstances.
The Financial Planning Process
- Understanding the Client’s Personal and Financial Circumstances
- Identifying and Selecting Goals
- Analyzing the Client’s Current Course of Action and Potential Alternative Courses of Action
- Developing the Financial Planning Recommendations
- Presenting the Financial Planning Recommendations
- Implementing the Financial Planning Recommendations
- Monitoring Progress and Updating
(Uber Is A Drunk Person’s Immediate Motor vehicle)