Ethical Implications

Question 1

Define social sensitivity

Answer 1

Studies in which there are potential consequences or implications, either directly for the participants or for the class of individuals represented by the research.

Question 2

When conducting socially sensitive research what concerns should researchers be mindful of? (3) and who identified these?

Answer 2

Implications - some studies may be seen as
giving ‘scientific’ credence to
prejudice and discrimination.

Uses/police policy - what might the research be
used for, and what may occur
if it’s used for the wrong
purpose.

Validity

Sieber and Stanley

Question 3

What are the Benefits of socially sensitive research (2)

Answer 3

Studies of underrepresented groups and issues may promote greater sensitivity and understanding of these, reducing prejudice and encouraging acceptance.

Research into the reliability of eyewitness testimony has reduced the risk of miscarriages of justice in the legal system.

Question 4

How research is conducted - socially sensitive research

Answer 4

How research questions are phrased may influence the outcome.
Investigators must keep an open mind so as not to offend minority groups.

Question 5

Why should the possible uses of research be considered before a socially sensitive study is conducted?

Answer 5

Findings may be misused and abused
E.g. One study claimed sales of popcorn and Coca-Cola increased when images were flashed on a cinema screen too quick for audiences to be aware of. This lead to marketing companies using subliminal messages to try and advertise their products. Although, this did little damage it shows how misuse of research could lead to the manipulation of the public.