Estee lauder General Flashcards
What is the background of the lady behind the brand?
Born Josephine Esther Mentzer, Estée Lauder was raised in Queens, New York, by her Hungarian mother, Rose, and Czech father, Max. The name Estée was a variation of her nickname, Esty. Her interest in beauty was sparked in high school when her Hungarian uncle came to live with her family and created velvety skin creams, first in the kitchen, then in a laboratory in a stable out back. From her uncle, Estée not only learned how to concoct the wonderful creams but also how to apply them to women’s faces.
In the late 1920s, Estée met Joseph Lauter. They were married in 1930 and moved to Manhattan. Shortly thereafter, the couple adopted the surname Lauder, correcting a misspelling that dated back to when Joseph’s father emigrated from Austria to the United States.
Estée got her start selling skin care and makeup in beauty salons, demonstrating her products on women while they were sitting under hair dryers. In 1946 she and Joseph Lauder officially launched the company, and a year later they got their first major order: $800 worth of products from Saks Fifth Avenue.
Brand #
Net Sales for Fiscal Year 2023
20 +
$15.91bn
of Countries & territories
where ELC products are sold
~150
Major Product Categories
4
1) Skin Care, 2) Makeup, 3) Fragrance, 4) Hair Care
What does ELC stand for?
Esteé Lauder Companies
What does ELC stand for?
Esteé Lauder Companies
What was established in 2020?
ELC established Science Based Targets (SBTs) to reduce greenhouse gases (GHGs), which were validated by the Science Based Targets Initiative (SBTi) in 2020
What were the 2020 SBTs?
Reduce absolute Scope 1 and 2 GHG emissions 50% by 2030 from a 2018 base year.
Reduce Scope 3 GHG emissions from purchased goods and services, upstream transportation and distribution and business travel by 60% per unit revenue over the same timeframe.
What were the 2020 SBTs?
Reduce absolute Scope 1 and 2 GHG emissions 50% by 2030 from a 2018 base year.
Reduce Scope 3 GHG emissions from purchased goods and services, upstream transportation and distribution and business travel by 60% per unit revenue over the same timeframe.
EV fact!!
In fiscal 2022, we announced a new goal to transition 100% of our global corporate vehicle fleet to electric by the end of calendar year 2030.
Setting this goal allowed us to become the first company in prestige beauty to join the Climate Group’s EV100 initiative,
