ERP Flashcards
Validity
The extent to which a measurement correctly represents the concept of study (is it measuring what we want it to measure)
Internal Validity
The extent to which the study establishes a trustworthy cause and effect between a treatment and an outcome.
External Validity
The extent to which the results of a study can be generalised to other situations
Accuracy
How close the measurement in the study is to the actual value.
Reliability
How consistent the results are if repeated more than once.
Cross-sectional data
Observations at a given point in time.
Panel data
Collection of observations of multiple subjects at multiple points in time.
Questions the researcher has to deal with
- Type of data source (primary vs secondary)
- Type of measure (nominal etc)
- Level of analysis (firm, strategic business unit, inter-organisational)
Primary data
- By researcher
- Subjective
- More customised to study
- More expensive and time-consuming
Secondary data
- By other agents
- More objective
- Less customised cheaper
Types of performance measures
- Financial performance (profitability)
- Operational performance (marketshare, efficiency)
- Overall effectiveness
Selection Bias
When a sample is fundamentally different from the population.
Resource Bias
Choose secondary source as it is cheaper and less time consuming
Popularity Bias
The researcher chooses popular variables instead of the right ones to measure what is necessary
Convenience Bias
Researchers use easily available measures
Elements of Descriptive/Summary statistics
- N. of observations
- Measure of central tendency
- Skewness
- Kurtosis
- Max/Min/Range
- SD/Variance
Best measure of central tendency for nominal data
Mode
Values that show significant skewness
Outside -1 to 1
Which measure of central tendency to use if distribution is skewed/not skewed
Skewed - Median
Not skewed - Mean
What is skewness
How much data deviates from normal distribution
What is Kurtosis
Degree to which observations cluster at the tail
Kurtosis values
Less than 3: platokurtic
3 : Normal/Mesokurtic
More than 3: leptokurtic