Equity Schweser Q's Flashcards
1
Q
firm is most likely to have pricing power if: a.exit cost high b.differentiated product c.high market share
A
b. “Firms offering products that are differentiated in terms of quality and features are more likely to have pricing power than firms that produce undifferentiated (commodity-like) products.”
2
Q
firm that pursues differentiation MOST likely wants to emphasize a. gains in mkt share b.op efficiency c. mkt research
A
c. “emphasize market research to identify needs for which customers are willing to pay a premium” others are for LOW cost
3
Q
what is more volatile, P/S or P/E multiple?
A
P/S multiple