Enumeration

Question 1

What are the Porter’s 5 Forces Model?

Answer 1

Competition in the Industry
* Potential of New Entrants into an Industry
* Power of Suppliers
* Power of Customers
* Threat of Substitutes

Question 2

5 Different Areas of Marketing Analysis

Answer 2

• Market description: examine your market!
• Market size and market development: How enticing is the
  current market?
  Competitive Analysis: what are the market characteristics?
• Analysis of the customer industry
• Potential analysis of the target market: How will the market
  develop in the future?

Question 3

Give the 6 objectives of Market Analysis

Answer 3

• To know the buyers
• To know consumer response
• To know market cost and profits
• To measure the impact of promotional efforts
• To design and implement marketing control
• To master the external forces

Question 4

What are the 4 Market Segmentation?

Answer 4

• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioral Segmentation

Question 5

Give 5 dimensions of market analysis

Answer 5

• Market Size
• Market Growth Rate
• Market Profitability
• Market Segmentation/Industry Cost Structure
• Market Trends/Distribution Channel

Question 6

5 Importance of Market Identification and Analysis

Answer 6

• Regulation of Product
• Demographics
• Competition
• Technological Assessment
• Barriers

Question 7

5 Types of Feasibility Study

Answer 7

• Technical Feasibility
• Economic Feasibility
• Legal Feasibility
• Operational Feasibility
• Time Feasibility

Question 8

Identify the 3 steps in analyzing
competitors.

Answer 8

1. Identify
2. Evaluate
3. Select

Question 9

4 Types of Market Follower

Answer 9

4. Counterfeiter
5. Cloning
6. Imitator
7. Adapter

Question 10

5 types of competitors

Answer 10

8. Direct Competitors
9. Indirect Competitors
10. Potential Competitors
11. Future Competitors
12. Substitute Competitors

Question 11

4 Strategies for balancing customer and competitor orientations

Answer 11

Conduct regular customer research
Focus on customer value
Develop a competitive strategy
Monitor the competitive landscape

Question 12

Types of Market

Answer 12

Physical
Virtual/Non physical
Auction
Black
Financial
Market for intermediate goods

Question 13

Importance of Target Market

Answer 13

1. More Effective Marketing Mix
2. Helps you choose the right Marketing Channels
3. Uses limited time, money, and resources more efficiently
4. Maximizes Sales and Profits

Question 14

Medium for Mass marketing

Answer 14

• Social Media
• Television / Radio
• Newspapers
• Magazines & Email Marketing

Question 15

Distribution Channel

Answer 15

Direct channel
Indirect channel

Question 16

5Ps (marketing mix)

Answer 16

Product
Price
Place
Promotion

Question 17

Estimating Competitors’ Reactions

Answer 17

Competitor’s objective
Competitor’s strategy
Competitor’s assumptions
Competitor’s resources and capabilities
Customer response profile.

Question 18

Marketing strategies

Answer 18

Cause Marketing
Relationship Marketing
Word of Mouth Marketing
Paid Marketing
Diversity Marketing
Transactional Marketing
E-marketing
Undercover Marketing
Offline Marketing

Question 19

Approaches in Marketing Strategy

Answer 19

Entrepreneurial Marketing
Formulated Marketing
Intrapreneurial Marketing

Question 20

Competitive Strategies

Answer 20

Cost Leadership Strategy
Differentiation Strategy
Cost Focus Strategy
Differentiation Focus Strategy

Question 21

Market challenger strategies

Answer 21

Frontal Attack
Flanking Attack
Encirclement Attack
Bypass Attack

Question 22

Balancing Customer and Competitor Orientations

Answer 22

Market Orientation
Product Orientation
Customer Orientation
Competitor Orientation

Question 23

Parts of Competitive Analysis Template

Answer 23

Company Highlights
Market Information
Product Information
SWOTT Analysis

Question 24

Company Highlights

Answer 24

Company
Profile
Key
Competitive
Advantage

Question 25

Market Information

Answer 25

Target Market
Market Share
Marketing Strategy

Question 26

Product Information

Answer 26

Products & Services
Pricing
Distribution Channels

Question 27

SWOTT Analysis

Answer 27

Strengths
Weaknesses
Opportunities
Threats
Trends