Entrepreneurship vs Intrapreneurship Flashcards

1
Q

Intrapreneurship

A
  • ´Intracorporate + Entrepreneurship`
  • the behaviour of the employees within a firm
  • they should act / behave as if they were entrepreneurs
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2
Q

examples entrepreneurs

A
- Elon Musk
  Space X , Tesla, Solar City
- Bill Gates
  Microsoft
- Steve Jobs
  apple
- James Watt 
  Steam engine
- Kevin Systrom
  Instagram
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3
Q

are entrepreneurs born or made?

A
  • children of entrepreneurs are 60% more likely to
    become entrepreneurs
  • adoptive parents have an importance being twice as
    much
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4
Q

entrepreneurs vs managers

A
  • less loss averse than managers
  • a more intuitive decision making style than managers
  • more optimistic than managers
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5
Q

the 5 discovery skills

A
  • associating
    creativity is one of the few abilities which is worsened
    the more mature we get
    increasing idea stock increases innovation
    innovation as results of combining ideas from different b
    knowledge domains
  • questioning
    what is needed?
  • observation
    observe behaviour of the potential customers / target
    group
  • experimenting
    don´t be shie!
  • networking
    the clue to every solution, contacts
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6
Q

likelihood of opportunity recognition an d financial success

A

correlation betw. discovery skills and financial success
but success is influenced by many more factors:

  • personality traits and motivations
  • executions skills
  • experience
  • timing
  • competition and technology
  • capital
  • organisational constraints
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7
Q

effectuation

causal rationality vs effectual reasoning

A
causal rationality
- pre-determined goal
- given set of means
- ambition to identify the optimal: 
  fastest, cheapest, most efficient

effectual reasoning
- given set of means
- allows goals to arise from the imagination and aspiration
of the founders and people they interact with

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8
Q

effectuation

4 basic principles

A

idea enrichment - cooking with our recipe!
how do entrepreneurs build their companies?

  1. Bird in Hand Principle - Start with your means
    start taking action, don’t wait
  2. Affordable Loss Principle - Set affordable loss
    evaluate opportunities whether the downside is
    acceptable, rather than concentrating on the possible
    success
  3. Lemonade Principle - Leverage contingencies
    accept surprises, remain flexible, don’t follow the plan
    for the whole time
  4. Crazy-Quilt Principle - Form partnerships
    connect with people and organisations willing to make
    a commitment
    save money for marketing
    ´ friends can spread the world `

example: flickr

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