Entrepreneurship vs Intrapreneurship Flashcards
1
Q
Intrapreneurship
A
- ´Intracorporate + Entrepreneurship`
- the behaviour of the employees within a firm
- they should act / behave as if they were entrepreneurs
2
Q
examples entrepreneurs
A
- Elon Musk Space X , Tesla, Solar City - Bill Gates Microsoft - Steve Jobs apple - James Watt Steam engine - Kevin Systrom Instagram
3
Q
are entrepreneurs born or made?
A
- children of entrepreneurs are 60% more likely to
become entrepreneurs - adoptive parents have an importance being twice as
much
4
Q
entrepreneurs vs managers
A
- less loss averse than managers
- a more intuitive decision making style than managers
- more optimistic than managers
5
Q
the 5 discovery skills
A
- associating
creativity is one of the few abilities which is worsened
the more mature we get
increasing idea stock increases innovation
innovation as results of combining ideas from different b
knowledge domains - questioning
what is needed? - observation
observe behaviour of the potential customers / target
group - experimenting
don´t be shie! - networking
the clue to every solution, contacts
6
Q
likelihood of opportunity recognition an d financial success
A
correlation betw. discovery skills and financial success
but success is influenced by many more factors:
- personality traits and motivations
- executions skills
- experience
- timing
- competition and technology
- capital
- organisational constraints
7
Q
effectuation
causal rationality vs effectual reasoning
A
causal rationality - pre-determined goal - given set of means - ambition to identify the optimal: fastest, cheapest, most efficient
effectual reasoning
- given set of means
- allows goals to arise from the imagination and aspiration
of the founders and people they interact with
8
Q
effectuation
4 basic principles
A
idea enrichment - cooking with our recipe!
how do entrepreneurs build their companies?
- Bird in Hand Principle - Start with your means
start taking action, don’t wait - Affordable Loss Principle - Set affordable loss
evaluate opportunities whether the downside is
acceptable, rather than concentrating on the possible
success - Lemonade Principle - Leverage contingencies
accept surprises, remain flexible, don’t follow the plan
for the whole time - Crazy-Quilt Principle - Form partnerships
connect with people and organisations willing to make
a commitment
save money for marketing
´ friends can spread the world `
example: flickr