Entrepreneur, level 1 Flashcards by Eugene Haustov

Q

первичное размещение акций

A

IPO (Initial Public Offering)

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Q

амортизация

A

Amortization

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Q

диверсификация

A

Diversification

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Q

ликвидность

A

Liquidity

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Q

доходность

A

Yield

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Q

долговое финансирование

A

Debt financing

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Q

распределение активов

A

Asset allocation

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Q

частный капитал

A

Private equity

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Q

венчурный капитал

A

Venture capital

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Q

денежный поток

A

Cash flow

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Q

отклонение бюджета

A

Budget variance

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Q

точка безубыточности

A

Break-even point

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Q

анализ затрат и выгод

A

Cost-benefit analysis

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Q

капитальные затраты

A

Capital expenditure (CapEx)

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Q

операционные затраты

A

Operational expenditure (OpEx)

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Q

оборотный капитал

A

Working capital

Q

рентабельность инвестиций

A

Return on investment (ROI)

Q

чистая приведенная стоимость

A

Net present value (NPV)

Q

отчет о прибылях и убытках

A

Profit and loss statement (P&L)

Q

Общий объем рынка

A

TAM (Total Addressable Market)

Q

Доступный обслуживаемый рынок

A

SAM (Serviceable Available Market)

Q

Доступный достижимый рынок

A

SOM (Serviceable Obtainable Market)

Q

Потенциальный достижимый рынок

A

TOM (Total Obtainable Market)

Q

ценность бренда

A

Brand equity

уровень оттока клиентов

Churn rate

коэффициент вовлеченности

Engagement rate

курирование контента

Content curation

развитие лидов

Lead nurturing

оплата за клик

Pay-per-click (PPC)

пользовательский опыт

User experience (UX)

пользовательский интерфейс

User interface (UI)

оптимизация коэффициента конверсии

Conversion rate optimization (CRO)