Entrepreneur Flashcards
This refers to the registered name of the product to be known.
a. logo
b. trade name
c. visual cues
d. generic category
b. trade name
This refers to a visual symbol or image that will identify the product.
a. logo
b. colors
c. scents
d. shapes
a. logo
This will answer in which the brand would fall under, such as beverage, search engine, or quick-service restaurant.
a. scents
b. tastes
c. visual cues
d. generic category
d. generic category
This refers to the actual shape or form of the product or packaging.
a. colors
b. scents
c. shapes
d. tastes
c. shapes
This refers to an optional catchphrase.
a. colors
b. scents
c. shapes
d. tagline
d. tagline
Which of the following can make your brand name memorable?
a. it is confusing
b. it sounds good to the ear
c. make it sound like something else
d. do not consider customer impression
b. it sounds good to the ear
In developing a brand name, what strategy are products or services brand shall be representing?
a. trademark criteria
b. market information
c. product information
d. brand name objectives
d. brand name objectives
What should the brand name accomplish in the minds of consumers?
a. trademark criteria
b. market information
c. product information
d. brand name objectives
d. brand name objectives
Who are the target markets that the brand will be catering to?
a. trademark criteria
b. market information
c. product information
d. brand name objectives
b. market information
This refers to the name that should have a distinctively Filipino flair or should it be more global in nature?
a. trademark criteria
b. market information
c. product information
d. brand name objectives
b. market information
What term refers to a brand name that can be the name of people, such as the founders or even historical people?
a. eponyms
b. synthetic
c. descriptive
d. symbolic or image-driven
a. eponyms
Which means that the brand name is not a dictionary word but is instead an invented one?
a. eponyms
b. synthetic
c.descriptive
d. symbolic or image-driven
b. synthetic
The following are steps to develop a brand name except:
a. create the name
b. develop the brand strategy
c. develop the creative theme
d. the name speaks of what it promises to deliver
d. the name speaks of what it promises to deliver
If the brand was a person, what would be its personality?
a. font
b. visual cues
c. brand personality
d.inferences and connotations
c. brand personality
These are medium and material that have their own particular characteristic and can have an effect on the overall response to branding efforts.
a. font
b. visual cues
c. inferences and connotations
d. acceptable uses and materials
b. visual cues
It refers to the cost being charged for the product/services offered for sale.
marketing mix
They are considered as essential to the company because they are as much a part of your business offering as the products/services you are offering.
people
Refers to how you are positioned in the hearts and minds of your customers. How do people think and talk about you when you’re not present? How do people think and talk about your company?
positioning
Refers to the way your product or service appears from the outside.
packaging
Refers to your people and how they dress and groom and to your offices, your waiting rooms, your brochures, your correspondence, and every single visual element about your company.
packaging
