Entrepeneurs 1.1 Flashcards
Name some characteristics of an entrepreneur 4
Passion Hard-working Not afraid of taking risks Knowledge Innovative Thinks of original ideas Resilience Confident Focussed
Why do new business ideas come about? 4
A gap in the market
Making another product more affordable
A need
Improve an existing idea
What are the advantages of adapting an existing idea? 3
Manufacturing is easier
People are interested/excited for the update
People are loyal to the brand
What are the disadvantages of adapting an existing idea? 3
The product has to get more expensive
The new product may not be better/not be better
Needs to be different enough to sell
What rewards are entrepreneurs driven by? 6
Reputation / being the original Awards Money / lifestyle Security for the future Independence The need for a product
What might a customer need from products and services ? 6
Options Useful product / fit for purpose Good reviews Quality Easily accessible / convenience Functioning
What is adding value?
It is where a business increases the products value as a result of the product process
What determines the amount of added value? 4
Branding
Convenience
Quality and design
Unique selling points (USPS)