Entrep Summative tomo Flashcards
Entrepreneurial Process
- Opportunity spotting and assessment
- Developing a Business plan
- Determining the capital needed
- Running the business
evaluate the identified opportunity Opportunity spotting and assessment
Opportunity spotting and assessment
problems encountered in the environment
Sources of opportunities
3s of opportunity spotting
Opportunity seeking
Opportunity screening
Opportunity Seizing
the first step and the most difficult process of all due to the number of options that the entrepreneur will have to choose from.
opportunity seeking
Ways to spot opportunity
- Voice of Customers
- Voice of Enterprise
A research process that captures the changing needs of customers and consumers
Voice of Customers
Benefit related to the performance of the product or service
Functional Benefit
Benefit related to the price of the product or service
Economic benefit
Benefit related to how the owner feels when owning or using the product or service
Emotional benefit
Benefit related to how others will perceive the owner of the product or service
Social benefit
Entrepreneurs must understand the frequency, and depth
Pain Points Understanding
Not just understand pain points but also accepts that change is needed
Pain Healing
Lifestyle trends
how do people live
how do people work
how do people pray
how do people die
how do people invest
the process to articulate the needs of the entrepreneur or the needs of their company
Voice of enterprise
growth strategy
segment opportunity
product opportunity
channel opportunity
geography opportunity
business model opportunity
new business versus expansion
new business versus expansion
identify the need of non-market customers
market driven strategy or market driving strategy
merger and acquisition
other ways to grow
general environment where the business can operate
steeple analysis
current trends
industry
new venture
new discovery or knowledge