ENTREP Flashcards
werecooked
It is a long-term plan create for the company to reach the desired future goal.
Strategies
It means creating a goal that everyone is motivated to complete with the resources available.
Attainable
It is a section in the executive summary which is critical because it shows how much money is needed and how it will be used.
financial overview
A target market is _____.
a group of consumers at which a product/service is aimed
It is the detailed description on how the business is implemented.
Operational Plan
The amount of revenue left after subtracting all expenses, taxes and costs.
Net income
What is written in the executive summary that reveals revenue growth rate and customer growth rate?
Achievement
Productivity increases when ______.
*
Inputs and outputs increase proportionately
It is a place where we can buy different goods from one or a number of vendors.
Market
Operational plan should be able to answer the following:
Who, What, Where, When, How Much
It is the sum of all the values that a customer gives up gaining the benefits of having or using a product or service.
Price
A marketing plan does not have to be ____
Complex
Lengthy
Both
It is the outline or the total picture of the business.
Executive summary
It shows the product nature of the business and how the business will go about its operation
Overview of the business
What P’s of marketing in which the movement of the product could be through a combination of intermediaries such as distributors, wholesalers and retailers.
Place
Refers to a group of persons who use and patronize the products/services that specifically fit their needs/wants.
Target market
Refers to the estimated money a company will generate during specific period.
Revenue
It is the process of setting goals for a particular business undertaking done through a step-by-step process.
Business Planning
It is a description of the target market, market size, competition, market share and market trends.
Marketing Plan
This plan is a course of action for obtaining and using the money that is needed to implement the goals of the business organization.
Financial
The process of creating something new that makes life better is called ____.
innovation
It describes the business, the nature of the business and the social contribution.
organization and management
The 4 P’s of a good marketing plan are ____.
Place, Price, Product, Promotion
The buying process starts when the buyer recognizes a ______.
Problem or need
