ENTREP Flashcards

werecooked

1
Q

It is a long-term plan create for the company to reach the desired future goal.

A

Strategies

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2
Q

It means creating a goal that everyone is motivated to complete with the resources available.

A

Attainable

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3
Q

It is a section in the executive summary which is critical because it shows how much money is needed and how it will be used.

A

financial overview

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4
Q

A target market is _____.

A

a group of consumers at which a product/service is aimed

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5
Q

It is the detailed description on how the business is implemented.

A

Operational Plan

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6
Q

The amount of revenue left after subtracting all expenses, taxes and costs.

A

Net income

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7
Q

What is written in the executive summary that reveals revenue growth rate and customer growth rate?

A

Achievement

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8
Q

Productivity increases when ______.
*

A

Inputs and outputs increase proportionately

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9
Q

It is a place where we can buy different goods from one or a number of vendors.

A

Market

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10
Q

Operational plan should be able to answer the following:

A

Who, What, Where, When, How Much

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11
Q

It is the sum of all the values that a customer gives up gaining the benefits of having or using a product or service.

A

Price

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12
Q

A marketing plan does not have to be ____

A

Complex
Lengthy
Both

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13
Q

It is the outline or the total picture of the business.

A

Executive summary

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14
Q

It shows the product nature of the business and how the business will go about its operation

A

Overview of the business

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15
Q

What P’s of marketing in which the movement of the product could be through a combination of intermediaries such as distributors, wholesalers and retailers.

A

Place

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16
Q

Refers to a group of persons who use and patronize the products/services that specifically fit their needs/wants.

A

Target market

17
Q

Refers to the estimated money a company will generate during specific period.

A

Revenue

18
Q

It is the process of setting goals for a particular business undertaking done through a step-by-step process.

A

Business Planning

19
Q

It is a description of the target market, market size, competition, market share and market trends.

A

Marketing Plan

20
Q

This plan is a course of action for obtaining and using the money that is needed to implement the goals of the business organization.

A

Financial

21
Q

The process of creating something new that makes life better is called ____.

A

innovation

22
Q

It describes the business, the nature of the business and the social contribution.

A

organization and management

23
Q

The 4 P’s of a good marketing plan are ____.

A

Place, Price, Product, Promotion

24
Q

The buying process starts when the buyer recognizes a ______.

A

Problem or need