ENTREP Flashcards
a group of people or organizations that buy a particular good, service, or concept.
any mechanism that enables buyers and sellers to strike bargains and to transact.
composed of people with needs to satisfy, the money to spend, and the willingness to spend.
MARKET
an offshoot of the primary market and it is formed when customers develop specific needs or preferences
SECONDARY MARKETS
this type of market that is formed when a firm introduces a new product class in response to latent demand or needs
PRIMARY MARKET
refers to customer demand that is unarticulated or abstract ex. tri-bike as people travel by other means like walking, riding in bicycles, buses, or rigs
LATENT DEMAND
any resource with financial value that is controlled by a company
ASSET
what a business owes. it could be money, goods, or services.
LIABILITIES
the portion of a company’s assets that an owner can claim; it’s what’s left after subtracting a company’s liabilities from its assets
OWNER’S EQUITY
accounting equation
liabilities + owner’s equity
ASSETS
reflects the amount of money you are left with after having paid all your allowable business expenses
NET PROFIT
the amount of money you are left with after deducting the cost of goods sold from revenue
GROSS PROFIT