Entire Pitch Flashcards
I’m gonna start from the very beginning. We began as a lead generation company. We have two founders, Prab and Jas. The company they started is called GenerateAgentLeads.com.
Through that company, [Name], they have serviced over 1,100 agents in North America with lead generation and conversion. After collecting $7 million in cash and winning the Two Comma Club Award. I don’t know if you know Russell Brunson or ClickFunnels.
After that, we had a lot of clients in the lead gen program. A lot of them were coming to us asking for help with growing teams, brokerages, and downlines. They didn’t want to be stuck in production forever, right?
So what we did is we started a beta group of our clients, and we tried to solve this problem. Now, this was about two years ago when we started the beta.
We had great results but not in the beginning. In the beginning, we had them copy what other teams and brokerages did to bring in agents. They would do lunch and learns. They’d do the cold calling. They’d hire some overseas company to run some ads.
That stuff worked for our clients, to an extent. They were bringing in agents. But those agents aren’t guaranteed to produce or stay. So, there was no guarantee that they would make the money back that they spent on traditional recruiting methods.
So the problem that we saw first hand from trying all these things was the risk. See, our founders are businessmen so they looked at this as a silly way to go about it. So what we did is we went and studied what the top 1% attractors were doing.
And we found one common denominator over and over again. What they were doing was they weren’t chasing agents. They were attracting agents. And the way that they were doing this is super important. What they were doing is they were selling a digital product through paid ads.
Now, a digital product can be coaching. It can be a course. There are many factors. But, when we run social media ads, agents see those ads for the digital product, not the brokerage.
They see the ads for the digital product over and over again. For the attractor, it creates a celebrity-like effect. We saw this firsthand.
One of our clients bought an online course. He moved his license to eXp because he hit it off with the guy who sold him that course.
That person who sold the course was someone who was attracting at EXP with great success.
Selling the digital product creates a celebrity-like effect. And, you’re profiting. That lets you scale with almost no ceiling. But it’s also important to mention that when it comes to RevShare, you want agents who produce.
If I give something for free to 1,000 agents, and I make another 1,000 agents pay for it, guess what is going to happen?
The agents that paid for it, they’re going to have skin in the game, and they’re actually going to implement the product. And that’s going to bump their production. Now you’re starting a buying relationship.
Those agents who produce more because of your product will want more. That’s how see the top 1% of attractors, including many of our clients, scale down lines hard and fast. Do you have any questions on any of that first?
Cool so,
The first person that I want to share with you here is Sammy. So for Sammy, he actually started off as a local team lead of 8 agents looking to expand his team. The way he was getting agents was through traditional recruiting methods.
He spent a lot of time onboarding and training agents. Most didn’t produce, so he had to let them go and start recruiting again. It was hurting his production and income. It was also costing him money from unprofitable recruiting ads
t just wasn’t scalable. He was bleeding money while he was trying to grow a team. So he came to us for help. We told him to take a training concept he has, package it into a product, and charge for it. At least, he’s incentivized, regardless of the agents’ performance.
Now, he didn’t think it could work in the beginning. We told him to put in place, and proved him wrong within a short time. 30 days into it, while still doing production, he did 2K in profit; 60 days, 6K in profit; 90 days, 30K in profit. By the six-month mark, he’s doing $60K per month in profit.
That’s from selling his digital product to other agents. And what’s interesting is that the agents who bought his product loved it. So when their digital product term ended, they wanted to get continued access to it.
They wanted continued access to Sammy. Sammy referred to his downline as the Upsell and told them to join his team…You’ll get extended access to me and the digital product.” He brought in 29 agents to his team, and he’s still growing. {{}}
He’s focused on growing online now. And he’s doing very well for himself.
Since starting with us, he has done over $1.2 million in digital product sales.{{}}
Now he’s not the only one attracting through a digital product; we also have Joel Johnson who’s licensed with EXP. Before working with us, he tried traditional methods of recruiting which didn’t work. In 90 days with us, he made $40k a month from digital product sales.
The growth of his organization included 41 new agents during that time. He said we were a game-changer for him. He could pay the bills from his production work. Our system would work in the background to attract clients.
Now, Joel has outsourced the digital product sales to his Tier 1. They sell his product only on commission. Right now, Joel focuses on attraction lead flow.
He takes 8 to 12 Zoom calls daily with agents across North America. About half of the meetings on his calendar are from agents who bought his digital product. The other half come from referrals from agents who bought his digital product.
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Next, we have William, who had some doubts at first. We have clients that come to us with imposter syndrome. Limiting beliefs.
For Will, he felt he wasn’t in the real estate game for long enough. He didn’t get his license until 2021. He didn’t think anyone would want to buy a product from him, let alone join his organization. Later, he found it was a limiting belief.