Enterprise. Study Unit 4: Implementation, Control and Evaluation

Question 1

Pitfalls to strategy implementation

Answer 1

Failure to plan for implementation
Lack of ownership, communication, accountability, reporting or empowerment
Focus on day-to-day operations
Non-alignment of organisational purpose, strategy and organisational structure

Question 2

Core components for strategy implementation

Answer 2

Adequate competencies, capabilities and organisational policies
Strong leadership
Appropriate corporate culture and organisational structure
Targets and rewards
Allocation of resources
Action plans
Adequate information, communication and operating systems
Continuous improvement

Question 3

Role of leadership (L16.2)
Characteristics (L16.3)
Key actions (L16.4)
Leadership styles (L16.5)

Answer 3

conceptualise, within a problem statement
short to medium questions (1-5 marks)

Question 4

Determinants of Organisation structure

Answer 4

Strategy
Structure
Systems
Skills
Style
Staff

Question 5

change management

Answer 5

Context and triggers of changes
Types of changes
Strategic change issues (L14.3.1.2) – Johnson & Scholes
Causes/triggers of change (L14.3.1.3)
Change management process/ Lewin’s change model (L14.3.2.2)
Managing resistance to change

Question 6

Strategy evaluation Criteria (L13.3*)

Answer 6

Appropriate
Feasible
Desirable
Competitive advantage

Question 7

Strategy evaluation Decision techniques

Answer 7

Non-financial (L13.4.1 & 13.4.5)
Previous techniques applied
SWOT (L5.3)
Porter’s generic strategies (L8.5)
Value chain (L5.4.2)
BCG matrix (L13.4.1)
Ansoff’s matrix (L9.4.1)
Mendelow’s stakeholders matrix (L3.7)
Financial (13.4.2 – 13.4.5)
Investment decisions
Cash flow
Cost-benefit

Question 8

Strategic control │the balanced scorecard

Answer 8

Financial perspective (how do we look to shareholders?)
Goals & measures
Customer perspective (How do customers see us?)
Goals & measures
Internal business perspective (What must we excel at?)
Goals & measures
Innovation & learning perspective (Can we continue to
improve and create value?)
Goals and measures