Enterprise and marketing

Question 1

what do customers get identified by?

Answer 1

Age, Gender, disposable income, residential location, recreational interests

Question 2

What do corporations use to make themselves easily identified?

Answer 2

Use same fonts for everything, logos, colour schemes - creates brand identity

Question 3

What labels do brand put on their packaging to gain customer interest?

Answer 3

Safety standards, food use by dates etc

Question 4

What is global marketing?

Answer 4

Marketing a product to everyone in the world, using customer identities that link across different cultures.

Question 5

What types of advertising do corporations use to push products?

Answer 5

tv commercials, radio commercials, magazine articles, internet pop up ads, billboards, bus shelter posters, social media

Question 6

how do you calculate product cost?

Answer 6

(total material costs)+(total labour costs)+(total manufacturing costs)/(no. units made)=product cost per unit

Question 7

what is an entrepreneur?

Answer 7

A person who demonstrates initiative and invests capital into an idea