Enterprise And Entrepreneurship Flashcards
Purposes of business activity (3)
-to produce goods and services
-to meet customer needs
-to add value(make a profit)
Role of an entrepreneur
To set up a business to meet customer needs. They need to take risks, are decisions and organise resources
Why do new business ideas come about? (3)
1) changes in customer preferences
-for instance vegan and diet foods
2)changes in technology
-online shopping
3)products becoming obsolete
-no longer needed like record stores
How do new business ideas come about ?(2)
1) original ideas (invention)
2)adapting existing products/ideas/services (innovation)
Types of business risk (3)
1)business failure
-poor cash-flow, fall in customer demand
2) financial loss
-insufficient funds
3)lack of security
-no sick or pension pay
Business rewards (4)
1) profit
-ability to handle money and make better decisions
2)independence
-only work for yourself, you have freedom to make decisions
3) business success
-you earn a status and title
4)satisfaction
-enjoying job and being motivated
How to add value? (5)
1)branding
-recognisable and communicates the value of the product
2) convenience
-when it saves customer time and effort
3) quality
-made to high standards
4)design
- updated with new features
5)unique selling point
-exclusive products (could be price, quality or unique)