Enterprise Flashcards
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what is the definition of Enterprise?
A project that involves difficulty or risk such as brining a new product to the market.
what is the definition of SME?
small to medium sized enterprise that employs fewer than 250 employers and turnovers 50 million.
What is the definition of an Entrepreneur?
A individual that sets up and runs a business and takes on the risks associated with the business.
what is the definition of ‘wants’ and ‘Needs’?
wants are unlimited, people constantly aim for a better quality of life.
People have a limited number of needs which must be satisfied if they are to survive.
what are the roles of the entrepreneur?
creating and setting up the business as well as running and developing the business.
what does creating and setting up a business involve for a entrepreneur?
-generating a idea
-asking if the idea can add value
-conducting market research
-drawing up a business plan
-deciding on legal structures
-raising finance
what does running and developing a business involve for a entrepreneur?
-generating a customer base
-designing a marketing mix
-sourcing supplies and managing stock
-keeping financial records
-abiding by legislation
-employing staff
what are the roles taken by entrepreneurs?
-setting up and leading their business
-risktakers
-decision making
-acting as a innovator
what motives do entrepreneurs live off?
-profit
-being their own boss
-job satisfaction
what are the risks of being an entrepreneur?
-low sales
-unexpected costs
-unexpected events
-loss of security
-damage to reputation if fail
what are the benefits of an entrepreneur?
-be their own boss
-pursue interest
-profits
-self satisfaction
-better work life balance
what are the business opportunities?
-needs
-wants
-goods
-services
-non-durable
-durable
-consumer goods
-producer goods
what are consumer goods?
goods produced for the general use by the public.
what are producer goods?
they are also known as capital goods, they are used to produce other goods.
what are personal and commercial services?
personal- ones that are aimed at individuals
commercial- ones that are aimed at businesses