Enterprise Flashcards
purpose of business activity?
A business is an organization that uses resources to meet the needs of the customer by providing a product or service that they demand.
entrepreneur
an individual who has an idea for a business starts it up and carries most of the risks but benefits from the rewards.
customer
an individual consumer or organisation that purchases goods and services from a business.
what do businesses do ?
- businesses identify customer needs.
- They purchase resources to allow production to take place.
- satisfy customer needs by providing goods and services which they demand with an aim of making a profit.
consumer
an individual who purchases goods and services for personal use.
consumer goods
physical and tangible goods which are sold to the consumer and are not intended for resale. includes durable and non-durable consumer goods.
consumer services
the non-tangible products sold to consumer which are not intended for resale. e.g hotel accomodation, train journey and insurance services.
factors of production
the resources needed by a business to produce goods and services.
1.Land
includes the land itself and all the renewable and non-renewable resources of nature.
2.Labour
manual and skilled labour that make up the workforce of business.
3.Capital
man-made things use in production of other goods and services.
4.Enterprise
the action of showing initiative to take risk to set up a business.
capital goods
the physical goods used by industry to aid in the production of other goods and services such as machines.
adding value
increasing the difference between the cost of bought in in-puts and the selling price of finished goods.
branding
the process of differentiating a product by giving it a name, symbol, image, or trademark for it.
opportunity cost
the next most desired thing that is given up.
change in business environment include.
i.e. business environment is very dynamic.
- New competitors entering the market.
- legal changes - exampled include new safety regulations or limits on who can buy the product.
- economic changes that leave customers with less money to spend.
- technological changes that make the products or processes of the new business outdated.
Bonus concept
the dynamic business environment is a major cause of change within businesses. Decision-making by entrepreneurs is often focused on responding to change.
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why do some businesses succeed?
- Good understanding of customer needs - leads to sales target being achieved.
- Efficient management of operations - keeps costs under control.
- flexible decision making to adapt to new situations - allows investment in new business opportunities.
- appropriate and sufficient sources of finance - prevents cash shortage and allows for expansion.