Entering a new market Flashcards
1
Q
What are the 2 ways of selection a new market?
A
Opportunistic selection (emergent strategy), and via a systematic selection (deliberate strategy)
2
Q
What is the first stage of systematic selection, and explain
A
3
Q
What are the 2nd and 3rd stage of the systematic selection, and explain
A
4
Q
What is the fourth stage of systematic selection, and explain
A
5
Q
What are ‘global cities’ ?
A
6
Q
What different entry modes are there?
A
7
Q
What is indirect exporting, and what are the different types?
A
8
Q
What is direct exporting, and what are the different types?
A
9
Q
What is licensing, and what are the different types?
A
