english techniques Flashcards
pathos
an appeal to emotion
logos
an appeal to logic or reason
ethos
an appeal to credibility or character using people
avante garde
the suggestion that using this product puts the user ahead of the times
weasel words
are used to suggest a positive meaning without actually really making any guarantee.
magic ingredients
the suggestion that some almost miraculous discovery makes the product exceptionally effective.
patriotism
the suggestion that purchasing this product shows your love for your country
Transfer
positive words, images, and ideas are used to suggest that the product being sold is also positive
Plain Folks
the suggestion that the product is a practical product of good value for ordinary people
Snob Appeal
the suggestion that the use of the product makes the customer part of an elite group with luxurious and glamorous lifestyle
Bribery
offers you somethign extra
bandwagon
the suggestion that you should join the crowd or be on the winning side by using a product
historical/extinct/irrelevant in modern society
the innacurate belief that indigenous people live in the past or are not releveant in modern society
uncivilized
depicting indigenous people using primal technologies. It included wrongly positiong indigenous peoples as unrefined, animalistic or prehistoric, conpared to european representation
resisting progress
the suggestion that indigenous people are preventing a coubtry from moving into the modern world through expansion into the west