English - image analysis Flashcards
purpose
refers to the overall goal for creating an image.
perspective
refers to the point of view that is being offered through the text.
content and context
content refers to the story-line of the text a.k.a. the visual narrative; context includes any background information that will help understand and analyze the image.
audience
consists of who is being targeted by the author, designer or creator.
text type
you need to specify the type of text you will be discussing.
style
the overall mood of the text.
images
type of shot (extremely long shot, long shot, medium shot, close up, extreme close up); angle (low angle, straight angle and high angle).
visual narrative
images that tell a story engaging their audience.
layout/arrangement
refers to the location and scale of different elements in a text; layout can influence the meaning of an image (top = attention grabber, bottom= new information, left = known information and right = new information)
rule of thirds
cutting an ad into 9 equal parts which creates the kind of tension that intrigues audiences.
slogan
should be short, catchy, and memorable and should have a relationship with the image (this is called anchoring)
typographical features
font type and size - usually determines the reading paths of the reader/viewer.
colors
colors can have different meanings that implicitly portray a message as well as enhance or detract from images readability depending on the level of contrast used.
weasel
words or phrases that are opinions and exaggerated statements eg. “best” “greatest”
logos
an appeal to logic or reason (evidence, facts, statistics)
pathos
persuasive technique that tries to convince the audience through emotions (senses, memory, nostalgia, shared experiences)
ethos
an appeal to credibility or character (convincing that the company is honest, reliable ad credible….)
testimonial
satisfied quotations of the customers who already used the product and are delighted with their purchase.
association
abstract concept that the ad is associating with its product and brand.
celebrity endorsement
when a celebrity is seen using or admiring a product, making the audience feel the need to buy that product as well.
bandwagon
the advertiser tries to make you feel like everyone else has the product so if you dont, you will feel left out.
shock anti ads
a type of advertising that is deliberately rather than inadvertently startles and offends its audience by violation norma for social values and personal ideals.
persuasive techniques
metaphor, allusion, alliteration, list of three, exaggeration, parallelism, repetition, rhetorical question and direct address.
