engaging in presuasive and credible communication

Question 1

why do we need to understand the audience

Answer 1

to identify appropriate key reasons
to select appropriate medium and language
to personalize the message

Question 2

what is coercion

Answer 2

the use of force or threat to persuade someone

Question 3

what is manipulation

Answer 3

type of social influence that aims to change the behavior or perception of others through indirect, deceptive, or underhanded tactics.

Question 4

what is propaganda

Answer 4

the use of ideas or statements that are often false or exaggerated to persuade someone

Question 5

what is persuasion

Answer 5

is the opposite of propaganda (the ethical form of persuasion),To Induce change in the belief, attitude, or behaviour. there are countless creative ways to do this

Question 6

what are the 3 models of persuasion suggested by plato

Answer 6

Ethos, Pathos, Logos

Question 7

what is Logos

Answer 7

persuasion by logical reasoning

Question 8

Ethos

Answer 8

the blind believe of credible men (persuasion via Credibility)

Question 9

what is pathos

Answer 9

Persuasion via emotions

Question 10

what are the elements of credibility

Answer 10

Competence,Trust and Goodwill/Caring

Question 11

what do we mean by competence

Answer 11

Expertise, Reputation and knowledge

Question 12

what do we mean by Trust

Answer 12

Honest, Ethical and Genuine

Question 13

what are the different kinds of receivers

Answer 13

Pessimists, Optimists, Skeptics

Question 14

what do we mean by the language of trust

Answer 14

the (4 Ps) be plausible,positive,plainspoken and personal

Question 15

give a way to analyse your audience

Answer 15

using the personality matrix to identify in which category falls your audience (promoter,controller,supporter or analyser) (informal or formal) thus identifying more adequate reasons and proofs and also way of speaking to them

using the WIIFM approach

also ask questions like what they do already know and what they feel about the subject

Question 16

what are the rules of effective writing

Answer 16

know your audience
plan before you write
use active voice
organize for coherence and flow
give strong reasons or benefits (depends on audience)

Question 17

some ways to establish credibility

Answer 17

The language of Trust

Demostrate sub-elements of credibility(examples, acheivements or actions)
Use reliable sources
Social endorsements enhances credibility(review,recomendations)

Question 18

what is the persuasion map

Answer 18

mind map to set goal of the persuasion discussion and reasons and facts, evidences and examples that are supporting those reasons

Question 19

the AIDA framework

Answer 19

attention, interest, desire, action

Question 20

what attracts attention

Answer 20

.depends on the audience
.what interest your audience
.what will shift the way they think about their problems
.what words or concepts would help you create a powerful connection with them

Question 21

what sustains Interest

Answer 21

.give reasons for the claim

.why should the audience believe your claims

Question 22

how to arose desire

Answer 22

.Offer valuable benefits or reasons to them
.Meet the needs of your audience
.Give specific examples, concrete evidence

Question 23

what action means (aida)

Answer 23

.call to action
.Powerful way to end your message
.remind them what you are persuading them of (even in the middle of discussion it does not hurt to repeat a few times)
.stimulate action, use clear and direct language