Engagement Studio for Pardot Lightning App

Question 1

What are the 4 basic steps to build an engagement program?

Answer 1

Build
Test
Report
Activity

Question 2

Engagement programs send targeted emails based on prospect _______ and critical _________

Answer 2

behavior

Critical qualifying values

Question 3

What is a good example of a suppression list?

Answer 3

Competitors

Question 4

What is branching logic in an Engagement studio program?

Answer 4

Lets you build out different paths for prospects who take different actions

When you use an action, trigger or rule option as a step in your logic, Pardot provides yes and no branches

Question 5

What are the 3 logic options when building an Engagement Program?

Answer 5

Actions
Rules
Triggers

Question 6

Define the Action logic option in an Engagement Program

Answer 6

Take an action on a prospect at a specific given point in time

Do something

Send an email, change a field value

Question 7

Define Rules logic option in an Engagement Program

Answer 7

Rules check for specific criteria or values in the system

Check something

Question 8

Define Triggers in an Engagement Program

Answer 8

Listen for an event like an email open or form submission to occur within a specific period of time

Listening for something

Defines paths based on prospect actions.

Has the prospect done this?

Question 9

When testing the program, what provides dates to help you understand the timeline of the program and visualize a prospect’s possible paths?

Answer 9

Test log

Question 10

True or False

In a program, if you schedule emails to send on a specific date, prospects who reach the step after that date will skip the step

Answer 10

True

Question 11

It is recommended to start your Engagement program with what?

Answer 11

Action

Question 12

What is an example of when you’re building your program, its important to be aware of how Pardot records prospect activities?

Answer 12

Landing pages in Pardot always take precedence over forms. If form is on a Pardot LP, a form view or completion does not satisfy a form trigger but instead use a LP trigger

Question 13

Unlike triggers, rules evaluate prospect data when?

Answer 13

At that moment in time. rules don’t wait for something to happen during a set amount of time. They check current data at the moment they hit that step

Question 14

True or False

When scheduling emails in a program, you can specify the time the email is sent

Answer 14

False

If you use the Send Only During Business Hours feature, then Pardot will send your email at when the “Day Start” time you’ve set on that date resumes. If you do not use that feature, then Pardot will send your email just after midnight on the morning of your scheduled send.

Question 15

True or False

If a prospect reaches an email send step outside of business hours, Pardot waits to send he email until the prospect is within business hours

Answer 15

True

Question 16

The way a _____ functions in a program depends on the step type (trigger, action or rule)

Answer 16

wait period

Question 17

What two wait period rule types apply the rule when the specified pause time is complete?

Answer 17

Action and rule

The action is applied once the wait time is done and the rule is evaluated once the wait time is done

Question 18

The trigger step type for a wait period has 2 options. What are they?

Answer 18

1. The trigger is executed once the specified pause time has elapsed
2. Up to a maximum of (the program moves prospect down the yes path as soon as they take the action specified. If prospects do not take action, the program takes them down no path once the specified time ends.)

Question 19

What should you do when building a program that you believe you’ll want to add onto in the future?

Answer 19

Include a long wait step right before the end that acts as a buffer. This will hold prospects on the last step for a while before allowing them to hit your end point

Question 20

What two ways can you tailor your content in programs?

Answer 20

Variable tags/HML
Dynamic content

Question 21

What is a 3-2-1 nurture program?

Answer 21

Follow up with your hot leads first and quickly get those ready for sales. then move on to preparing your warm leads in the same way, leaving the cold leads for last

Question 22

What are 3 use case examples of engagement programs?

Answer 22

3-2-1 campaign
Onboarding campaign
Renewal campaign