ENG Q3 Flashcards
english
A _ is something that has actually taken place or know to have existed which can be validated with pieces of evidence, documentation or research
fact
personal view or judgement
opinion
form of communication that is aimed at influencing
propaganda
technique that shows the products BEST FEATURES
card stacking
use of names that may evoke fear or hatred
name calling
use of common people
plain folks
use of words or ideas that evoke a POSITIVE emotional response
gliterring generalities
use of flattery or insincere compliments
soft soap
technique that persuades people by showing them that everyone is doing the same thing
bandwagon
technique wherein a famous or authoritative person reccomends
testimonial
projects positive of negative qualities of a person entitity or object of value to another in other to make the second more acceptable or discredit it
transfer
used to reduce crucial issues to basic ideas and packages then with catchy slogans and images
simplification
technique uses words in attempting to influence an audience by using emotional appeal or stereotypes that cannot be supported by concrete evidences
loaded words
these join ideas meaningfully
cohesive devices
(CD) shows progression
sequence