eng pp1 technique

Question 1

Testimonial

bandwagon effect

Answer 1

endorsement of a product or experience that is given by someone who has tried it.

This persuasion technique suggest that you should do something, because everyone else is doing it.

Question 2

‘problem-benefit’ technique

Answer 2

Advertisers often depict a problem and offer the solution.

Question 3

Appeal to authority

Answer 3

research shows:…

Question 4

Double-entendre

Answer 4

a word or phrase that is open to two interpretations
Words in advertisements often have a double meaning

Question 5

Semiotics

Answer 5

study of signs and symbols and their use or interpretation.

theory of how signs and symbols construct meaning

Question 6

Anchoring

Answer 6

how the meaning of one signifier is tied to another signifier
“The meaning of X is anchored in image Y.”

Question 7

tagline

Answer 7

a phrase or sentence that serves to clarify an idea or product.

Question 8

Metonymy

Synecdoche

Answer 8

A form of figurative language in which something is referred to by something else that is associated with it.

A form of figurative language in which a part of one thing is used to refer to the whole thing.

Question 9

icon

Answer 9

abstraction of the thing that it represents.