Encoding, storage, retrival

Question 1

What does encoding mean

Answer 1

changing information from one form to another so that it can be stored in the brain

Question 2

What are the different types of encoding

Answer 2

1. Visual - see
2. Acoustic - hear
3. Semantic - meaning
4. Tactile - touch
5. Olfactory - smell

Question 3

What is the process of retrieval

Answer 3

1. Encoding - changing info so it can be held in the brain
2. Storage - info being held in the brain
3. Retrieval - accessing info that has been stored in the brain \ recall

Question 4

What are the different types of retrieval

Answer 4

1. Recognition
2. Cued recall
3. Free recall

Question 5

What is the aim of Baddeley’s study of encoding

Answer 5

To see if there is a difference in the type of encoding used in STM and LTM

Question 6

What is the method of Baddeley’s study of encoding

Answer 6

4 groups were given 12 sets of five words

Group A and B - similar and dissimilar sounding words, recalled immediately

Group B and C - similar and dissimilar meaning words, recalled after 20 minutes

Question 7

What are the results of Baddeley’s study of encoding

Answer 7

Group A recalled fewer than group B.
Group C recalled fewer than D

Question 8

Conclusion of Baddeley’s study of encoding

Answer 8

STM is encoded by sound
LTM is encoded by meaning

Question 9

Weakness of Baddeley’s study of encoding

Answer 9

Point: LTM may not have been studied

Explanation: Group C and D were only given 20 minutes before the recall

Conclusion: The results lack validity