Employer specification - TikTok Flashcards
Mission
- TikTok is the leading destination for short-form mobile video.
- Our mission is to inspire creativity and bring joy.
- To capture and present the world’s creativity,
- knowledge,
- and moments that matter in everyday life
- TikTok empowers everyone to be a creator directly from their smartphones,
- Committed to building a community by encouraging users to share their passion and creative expression through their videos.
How can TikTok help you progress academically?
- discuss your career path
- marketing, digital media, social media - creative role
- the ways in which a role at TikTok might help you build on your academic and professional experiences
- provide me with digital skills training
Interview content
- Be prepared for behavioral,
- hypothetical,
- and case-based questions
Research the business
- How does your desired position contribute to the organisation?
- How does it contribute to personal growth?
- What is TikTok’s business, technology, and culture
- How has your experience and skills helped this?
BookTok
- Combining the pleasure of reading with engaging content
- Common passion for literature
- Book reviews, writing tips, plot reenactments
- Boosted in Covid-19
- Inspired over 5M videos
- Popular genres - Young Adult
- # Authorsoftiktok - showcasing upcoming work
- Bookstores and librarians have joined
- Share their love for particular topics
- Elevate and highlight products
- Encourage community growth
Red (Taylor’s version)
- Promoting the Red album - with Red video effect filter
- Created her official account in August to test the re-release of her iconic album Red
- # SwiftTok
- Taylor-related discourse and content
TikTok runs in the family
- TikTok transcends generations
- Brings families together to create, have fun, and be entertained
- Keeps families connected - Covid-19
- # Familytok
ByteDance
- Aim high (Raise the bar, be attentive, keep learning and growing)
- Be grounded and courageous (make your own discoveries assume ownership)
- Open and humble (willing to help and ask for help, approach problems with the bigger picture in mind, open to different ideas)
- Be candid and clear (share honesty, okay to make mistakes, avoid leader-pleasing)
- Always Day 1 (take initiative & push boundaries, be resilient, always think like Day 1)
TikTok for Good
- TikTok wants to inspire and encourage a new generation to have a positive impact on the planet and those around them.
- Check out some organizations that have used TikTok to grow their audience, activate supporters, and raise awareness around specific causes.
- Offers account management (potential of TikTok creators, manage relationships, offer guidance)
- Advanced analytics (audience develops and video performs over time)
- Promoted hashtags
-#danceforchange - empower young people in Africa - United Nations’ International Fund for Agricultural Development used videos as a virtual petition to increase investment in sustainable agriculture. More food, less hunger.
TikTok for Business: Marketing
- TikTok For Business is where you can unleash your brand’s creative side.
- A fully immersive no judgement world where there’s an audience for every voice.
- No matter how big or small your business, no matter what you’re making or selling, we believe your brand deserves to be discovered here.
Interactivity
- Immersive formats and engagement solutions (polls)
Grow brand and audience
- Increase ROI (return on investment)
- Ensuring audiences see your ads
- Track your performance in real-time
Engage in latest trends
Universal pictures - promoted their latest movie
- Interacting with a popular topic to engage American users
The Objective
With the new fantasy comedy film, “The House with a Clock in its Walls,” hitting theaters in September 2018, Universal Pictures wanted to increase the movie’s awareness and celebrate with “magic” by engaging users with the theme and ultimately stimulating interest to get fans to go and watch the film.
The Solution
With magic tricks, pranks, and illusions as popular content on TikTok at the time, Universal Pictures launched a Branded Hashtag Challenge themed #FindYourMagic, allowing users to interpret the theme in their own way and show their own magic, such as by pulling a rabbit out of a hat.
To encourage more fans to join, Universal Pictures invited 10 popular Creators to release “magical’ stories;” some posted videos of themselves doing magic tricks while others employed filming techniques to create illusions. Branded Music of clock ringing in the background also helped build awareness for the film.
The Results
The magic worked. The challenge attracted more than 1.3 million likes on Creator videos and more than 19,000 pieces of user-generated content. The campaign also led to an 11,000 increase in official account followers.
Facts about TikTok
TikTok Ranked #1 globally for ad equity
TikTok was 2020’s Marketer of the Year
92% of users globally have taken an action after watching a TikTok (conversion rate)
With the majority of TikTok’s users being highly-engaged Generation Z and Millennials based in major cities around the world, brands can instantly connect with the next generation of consumers.
Whether it’s through an idea, tool or the hashtag challenge, brands can convert users into ambassadors through the power of shared experience on our platform.
TikTok’s intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits, helping brands achieve fast growth and maximum visibility.
Advertising solutions
- Top of feed ad
- In feed ad
- Branded hashtag challenge
- Branded effects
TikTok creator marketplace
- Partner with creators
Canesten - Philippines
- Cream to fight fungal infections
- Branded Hashtag Challenge campaign
- Took advantage of TikTok’s impressive stable of creators to turbocharge its content
- # GoodbyeFungiChallenge
- popular online personalities such as Yanyan De Jesus, Zendee and Criselda Alvarez created viral dance videos which were served as TopView and Brand Premium In-Feed Ads
- The creative took the form of an instructional video that taught users the dance choreography for the challenge, while users were also encouraged to come up with their own creative moves.
- To take their Hashtag Challenge up a notch, Clotrimazole (Canesten ®) also employed a Branded Effect—a grey filter with evil-looking fungi that gets wiped out by Clotrimazole’s (Canesten ®) cream, resulting in a brighter filter decked in party emojis.
- Over a three-day period, the #GoodbyeFungiChallenge garnered a total of 59.4 million video views.
TikTok Jump
- The community creates, Jump connects
- TikTok Jumps are attachable, functional, and engaging mini-programs built by our partners to deepen and dynamically extend the TikTok experience into real-world action
- Creator engagement through original product experiences
- Build mini-programs to fulfill any “last-mile” needs, from learning a new subject to reserving a restaurant table, and engage the TikTok community through compelling product experiences
