EMOTIONAL AND COGNITIVE RESPONSES TO SENSORY INFORMATION Flashcards
occur spontaneously
based on the
personal feelings
EMOTIONAL
RESPONSES
can be defined
as activitiesrelated to
thought processes that
let us gain knowledge
about the world
( Thoughts from
emotions
COGNITIVE
RESPONSES
ur emotional and cognitive responses are affected by things that we feel.
- Feeling
- Emotional responses
- Cognitive responsestrue
Each person in a space“processes” the available information they
perceive differently
list them
- Seeing
- Hearing
- Tasting
- smelling
- Touching
Each of our senses makes a particular sort of
contribution to our experience of a place
true
…. has a biological influence on us!
When our heart beats faster,for
whatever reason,we feel ….
Sound
energized,
◾ …information influences how we
analyse things around us.
Visual
…. memory links between
scents and particular types of
experiences).
Smell
’s why smells have such
a powerful
influence on our moods.
Human beings process smells and
emotions in the same part of their
brains
.
smells can create strong emotional
experiences through powerful flashbac
SENSE OF SMELLVARIES BY
…….AS WELL AS BY…….
- ETHNIC GROUP
- GENDER
…… have a
particularly acute sense of
smell
…… have a relatively poor
sense of smell
…….. have intermediate
senses of smell.
Korean Americans
Japanese
Caucasians andAfrican
Americans
“a person having origins in any of the original peoples of Europe, the Middle East, or North Africa
women have a better sense of
smell than men.
▪ Our sense of smell usually
functions best when we’re
between ….. years old.
▪ ……………….. are
considerations when scentscaping a place.
30 and 50
Gender, culture, and age
…… AFFECTING
THE MOODS
……
SMELLS
When we start to smell
pleasant smells, such as
baby powder or flowers,
we get into a good mood
WHAT’S HAPPEN WHEN WE SMELL A PLEASANT SCENT
- become more confident
- pain will decrease.
- feel that we have been in a space for a shorter period
- scented space will feel larger than an unscented space,
- we are trying to stay in a space, which can be good for retailers
WHAT’S HAPPEN WHEN WE SMELL AN UNPLEASANT SCENT
Unpleasant smells motivate us to leave spaces.
we are generally energized to take some sort of action to getrid of that bad smell.
.
Getting rid of it usually has benefits beyond just making the air smell better.
- We’ll clean up whatever is creating the odor (whether it’s a kitchen or a baby)
- we’lltake other steps to eliminate the problem (we’ll find and fix that gas leak)
Lemon and jasmine improve performance on
…… Lavender has been linked to improved performance on ……
mental tasks
mathematical tasks
Doing mental tasks
…… improves performance of physical tasks.“Scenting fitness areas with …… makes the same workouts seem easier
Completing boring mental and physical tasks: Smelling
…. encourages people to complete tedious activities
peppermint
Improving mood: …. are
particularly strongly associated with improved moods,
Lemon and cinnamon-vanilla