Emotion and its Implication

Question 1

emotion

Answer 1

strong, uncontrolled feelings that affect behaviour

Question 2

three emotional dimensions

Answer 2

Pleasure, Arousal, Dominance

Question 3

Emotions and marketing strategy

Answer 3

1.Emotion arousal : gratitude
2.emotion reduction : prevent or reduce the arousal of unpleasant emotions (buy flowers to calm your girlfriend)

Question 4

Emotion in advertising

Answer 4

1. Emotional content in ads : enhance attention, attraction and maintenance capabilities, enhance liking, processed thoroughly
   2.Brand preference may : enhanced through classical conditioning, repeatedly exposed to positive-emotions, occur in direct, high involvement way.

Question 5

Consumer coping strategies

Answer 5

1.active coping
2.expressive support seeking
3.avoidance