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Memory > Emarsys Product Knowledge > Flashcards

Emarsys Product Knowledge Flashcards

1
Q

Where can I find revenue by channel, revenue by lifecycle, and how refunds have been affecting my business?

A

Analytics > Impact

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2
Q

Can we identify what the best selling products are on a per store basis?

A

Yes. Store reporting let’s you filter by product category (not specific products though)

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3
Q

What does audience reporting show?

A

For up to 2 segments, you can see the revenue generated over time, the engagement on e-mail, sms, and mobile push…also the top product categories and the top performing campaigns

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4
Q

How do you setup automatic replies to e-mail responses?

A

Interactions > channel engagement.
You can then filter on the trigger attributes and decide how to proceed based on the use case.

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5
Q

Where can I setup responses to a certain behavior observed in the mobile app?

A

Interactions > Mobile Event.

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6
Q

What types of events can you wait for under the “wait for event” node?

A

Any event that you can use to trigger an interaction. This includes external events, so really any API call can be “waited for”.

External
Web extend
Mobile
Web push
Wishlist
SAP CC event
Channel engagement

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7
Q

How is quick filter different than a decision node?

A

Quick filter only lets you filter on contact data.

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8
Q

True or False. Transfers to new programs are done in real time.

A

False - these are updated every 10 minutes.

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9
Q

What does the schedule node do?

A

Contacts who arrive at this node will not move forward until the mentioned date.

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10
Q

What are the two batch entry points for automation center?

A

Target segment
On auto-import (this will run as soon as the import has finished).

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11
Q

What types of data can be sent through our webhook?

A

Contact data
Operational data (program ID and event time)
Additional data (static values such as order delayed)
Triggering event data

COAT

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12
Q

What are steps to setup price drop campaign

A

Product focused journeys
Select price drop in trigger along with specifics of how much the price drop should be. Who it should be sent to (viewed or abandoned cart, etc…)

In e-mail your sending, select product source under product blocks and select price drop product source

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13
Q

How do you create and use external content

A
  1. Under the content section, at the bottom there is a part called external content. You go there to setup the API connection, the reference fields and the response fields.
  2. You go to content and create an external content token.

The external content preset has the reference field (what is sent) and the field is the response you’ll get back

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14
Q

What is the difference between external data tokens and external content tokens?

A

External data refers to {event.whatever} coming from a json payload. It’s just a nice way to do the ESL when referencing a triggering event.

External content will have an API connection that will be reached out to when the token is used at send time.

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15
Q

True or False - personalization rules can be used with transactional e-mails (in interactions)

A

False. They cannot be used. Neither can product recs.

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16
Q

What are personalization rules

A

They let you incorporate business logic on top of our predict recs (currently only personal logic).

So you can use the base logic and then add in that it has to be a certain brand or a certain price, or any other product field you want to use.

This can also be done with global popularity as well as visual similarity.

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17
Q

How does the visual similarity personalization rule work?

A

The base product set will be visually similar items that are new in stock.

You can specify what “new” refers to in terms of how recently it was added to the product catalog

From there, we can add business logic around product fields (brand, price, category, etc…)

18
Q

What are some known limitations of visual similarity?

A

missing parent child level matching (duplicate items could be shown just in different colors)

Localized fields are not yet available

Can only be sent to customers who’ve received e-mails from you in the last 180 days

19
Q

How can you distribute an e-mail template to another account?

A

Go to content > block based templates.

Choose the template and click the 3 dots in the right top corner and select “distribute to”

Then select the account

20
Q

How can you distribute specific e-mails to other accounts?

A

Content > distribute campaigns.

The little pencil icon for the campaign will let you distribute it.

21
Q

How do you create and use a mobile wallet campaign

A
  1. Create a mobile wallet campaign under “mobile wallet” in channels
  2. Once you create this, it will populate a personalization token under “wallet” in the VCE.

You’ll make that personalization tokens the URL for a button (apple and android add to wallet).

When the user clicks that, it will add it to their wallet.

22
Q

How can I see the revenue impact of a specific SMS campaign?

A

Channels > SMS > Campaigns

Click on the report summary for the specific campaign.

You can also see how many were sent, clicks, unsubscribes and much more.

Can also see the cost for a campaign if you click on “details” in the top right corner of this screen.

23
Q

What does the SMS dashboard show?

A

This shows the revenue impact of ALL sms messages (can change the time period)

How many sms were sent total vs MMS

Breakdown by region including total sms sent, mms sent, and the cost for each type.

24
Q

Where do I find visual link tracking for e-mail?

A

Analytics > email analytics

Go to the specific campaigns report and then it’s the 3rd tab down (the eyeball)

25
Q

What do the individual campaign summaries show in the web channel campaign section?

A

Total Impressions (how many saw it)

Total engagement (clicks/submissions)

CTR on desktop vs. mobile

Can see a chart on these over time.

26
Q

Are we able to show how well our web recommendations are performing?

A

Yes - Content > Predict - Dashboard

You can see Revenue attribution as a whole as well as split among the various logics (related, personal, also bought, etc…)

27
Q

Can a merchant see how well the different logics are performing for e-mail product recs?

A

Yes - Content > Predict - Dashboard

Can see Abandoned, Mail Personal, Post Purchase, etc… and the click through rate as well as the revenue attributed to each.

28
Q

How can you find the source code behind e-mail product recommendations?

A

Content > Predict - Dashboard
Under e-mail widget designer
Click the button “Get the code!”

This could be used if someone is coding an e-mail from scratch or wants to embed the same logic onto their website.

29
Q

What can I see on the CRM ads Dashboard?

A

Cost vs Revenue
ROAS and how this trends over time

Cost per Mille
Cost per click
Cost per action
See what percentage of the above clicked and converted.

30
Q

What is the root of blocks for a specific block in an e-mail

A

All of these blocks are table rows <TR><\TR>
That’s how they can all be stacked on top of eachother.
The e-mails are basically big tables of content

31
Q

What data can we see on the mobile dashboard

A

Revenue impact
Active users (daily and monthly)
Installs (total and new)
Inactive users won back
In-app metrics
Push message metrics
RAIIIP

32
Q

How many channels are included in omnichannel package?

A

7
Web channel, web push, sms, inbox, push, in-app, and CRM ads

33
Q

What channels are available in the core package?

A

E-mail only but this will also include web extend tracking (no web channel though)

34
Q

With core, clients can dig deep into contact details and get info such as e-mail responses, purchases, and product recs?

A

Yes this is true

35
Q

T or F - with the core package, you can create real time customer journeys using plugin data?

A

True - core allows you to access Shopify, magento and commerce cloud plugins. Can also use a lot of the interactions triggers such as external events, web extend, etc…CANT use mobile events or wishlist tho for example.

36
Q

With AIC, all interaction triggers are unlocked? T or F

A

False. You would need the accelerators for wishlist and omnichannel package to unlock mobile event triggers.

37
Q

What skus and features are not available with account engagement as of June 2023 (currently)

A

E-comm accelerator
Strategic dashboard, smart insights, AI segments, and certain tactics
E-comm accelerator - stores…store reporting and related tactics
E-comm accelerator - loyalty
All things loyalty.

38
Q

Can RD be used with Web channel?

A

Not that I know of.

39
Q

What are limitations of the attentive integration

A

Reporting data - none sent back to us
Incoming messages - can’t do
Contact data needs to be sent to attentive.

40
Q

What is the SMS API used for?

A

This is for sms aggregators to build into us. It is not to be used by clients

41
Q

Can Emarsys check if someone downloaded a certain white paper between 2 dates with web behavior segment?

A

Not easily at the moment. We can only say within the last X days for web behavior segmentation.

42
Q

Can we export geolocation data?

A

Yes. Needs to be done through a custom export.

Geodude was exported in a cool custom car

Memory (5 decks)

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