Emarsys Product Knowledge Flashcards
Where can I find revenue by channel, revenue by lifecycle, and how refunds have been affecting my business?
Analytics > Impact
Can we identify what the best selling products are on a per store basis?
Yes. Store reporting let’s you filter by product category (not specific products though)
What does audience reporting show?
For up to 2 segments, you can see the revenue generated over time, the engagement on e-mail, sms, and mobile push…also the top product categories and the top performing campaigns
How do you setup automatic replies to e-mail responses?
Interactions > channel engagement.
You can then filter on the trigger attributes and decide how to proceed based on the use case.
Where can I setup responses to a certain behavior observed in the mobile app?
Interactions > Mobile Event.
What types of events can you wait for under the “wait for event” node?
Any event that you can use to trigger an interaction. This includes external events, so really any API call can be “waited for”.
External
Web extend
Mobile
Web push
Wishlist
SAP CC event
Channel engagement
How is quick filter different than a decision node?
Quick filter only lets you filter on contact data.
True or False. Transfers to new programs are done in real time.
False - these are updated every 10 minutes.
What does the schedule node do?
Contacts who arrive at this node will not move forward until the mentioned date.
What are the two batch entry points for automation center?
Target segment
On auto-import (this will run as soon as the import has finished).
What types of data can be sent through our webhook?
Contact data
Operational data (program ID and event time)
Additional data (static values such as order delayed)
Triggering event data
COAT
What are steps to setup price drop campaign
Product focused journeys
Select price drop in trigger along with specifics of how much the price drop should be. Who it should be sent to (viewed or abandoned cart, etc…)
In e-mail your sending, select product source under product blocks and select price drop product source
How do you create and use external content
- Under the content section, at the bottom there is a part called external content. You go there to setup the API connection, the reference fields and the response fields.
- You go to content and create an external content token.
The external content preset has the reference field (what is sent) and the field is the response you’ll get back
What is the difference between external data tokens and external content tokens?
External data refers to {event.whatever} coming from a json payload. It’s just a nice way to do the ESL when referencing a triggering event.
External content will have an API connection that will be reached out to when the token is used at send time.
True or False - personalization rules can be used with transactional e-mails (in interactions)
False. They cannot be used. Neither can product recs.
What are personalization rules
They let you incorporate business logic on top of our predict recs (currently only personal logic).
So you can use the base logic and then add in that it has to be a certain brand or a certain price, or any other product field you want to use.
This can also be done with global popularity as well as visual similarity.
How does the visual similarity personalization rule work?
The base product set will be visually similar items that are new in stock.
You can specify what “new” refers to in terms of how recently it was added to the product catalog
From there, we can add business logic around product fields (brand, price, category, etc…)
What are some known limitations of visual similarity?
missing parent child level matching (duplicate items could be shown just in different colors)
Localized fields are not yet available
Can only be sent to customers who’ve received e-mails from you in the last 180 days
How can you distribute an e-mail template to another account?
Go to content > block based templates.
Choose the template and click the 3 dots in the right top corner and select “distribute to”
Then select the account
How can you distribute specific e-mails to other accounts?
Content > distribute campaigns.
The little pencil icon for the campaign will let you distribute it.
How do you create and use a mobile wallet campaign
- Create a mobile wallet campaign under “mobile wallet” in channels
- Once you create this, it will populate a personalization token under “wallet” in the VCE.
You’ll make that personalization tokens the URL for a button (apple and android add to wallet).
When the user clicks that, it will add it to their wallet.
How can I see the revenue impact of a specific SMS campaign?
Channels > SMS > Campaigns
Click on the report summary for the specific campaign.
You can also see how many were sent, clicks, unsubscribes and much more.
Can also see the cost for a campaign if you click on “details” in the top right corner of this screen.
What does the SMS dashboard show?
This shows the revenue impact of ALL sms messages (can change the time period)
How many sms were sent total vs MMS
Breakdown by region including total sms sent, mms sent, and the cost for each type.
Where do I find visual link tracking for e-mail?
Analytics > email analytics
Go to the specific campaigns report and then it’s the 3rd tab down (the eyeball)
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