Email Sending

Question 1

What is the foundation of your list emails, one-to-one emails, automated emails, and emails in engagement studio/journeys?

Answer 1

Email templates

Question 2

How do you improve sending reputation? 3 things

Answer 2

1. Email authentication
2. Data hygiene
3. Great quality content

Question 3

True or False.

You should add unengaged prospects to a suppression list to help improve deliverability

Answer 3

True

Question 4

What ways can you build and segment your audience for your email send? 4 ways.

Answer 4

Automation rules
Segmentation rules
completion actions
Dynamic lists

Question 5

What are the 2 ways you can personalize your emails based on recipients?

Answer 5

Variable tags and dynamic content

Question 6

Each variable tag is tied to a corresponding ____________.

Answer 6

Prospect field

Question 7

What is dynamic content?

Answer 7

Content that displays according to rules that you define based on values within a subscriber’s record

Question 8

What is the difference between email templates and list emails?

Answer 8

Email templates can be used over and over again; text and html email designs to reuse for engagement programs, autoresponders, one-to-one emails, and list emails

List email drafts are emails that haven’t been sent yet and you create emails once and you can copy and edit them but you can’t reuse emails like you reuse templates

Question 9

What do you need to do when creating a template to make it available for use?

Answer 9

Click Publish to Template

Question 10

If you are adding your own responsive CSS to your own email layout templates, what do you use?

Answer 10

Media queries

Question 11

What 2 options are there for adding variable tags to your email templates?

Answer 11

1. Hand code them
2. Insert them using the email template editor

Question 12

What does a variable tag look like when added to email template?

Answer 12

Variable tag - %%account_address%%

Question 13

How do you lock content regions in your email templates?

Answer 13

Adding attribute tags to the HTML elements

Question 14

How do you make an element editable, repeatable and removable?

Answer 14

Add the pardot-region attribute to the element

Question 15

What does the Pardot-region attribute look like?

Answer 15

<p>Content content content.</p>

Question 16

If you want to make an element repeatable, what needs to be added?

Answer 16

pardot-repeatable attribute

<div>
</div>

Question 17

Content inside an element with the pardot repeatable attribute must also have what?

Answer 17

The pardot-region attribute

<div>
<table><tbody>
<td></td>
</tbody></table>
</div>

Question 18

If you want to let your users remove an element from an email, add the what?

Answer 18

pardot-removable attribute

*can only be removed, not added

Question 19

What is best practice when testing an email with dynamic content?

Answer 19

Verify the dynamic content by creating a test prospect that matches the criteria for each variation. Then add to a test list

Question 20

When creating a test list for testing emails, you add participants to the test list from what/

Answer 20

The Pardot user table

Question 21

True or False.

When you add a user to your test list, Pardot does not automatically create a prospect record with the name and email address from the user’s Pardot account. It needs to be done separately.

Answer 21

False

Prospect record is automatically created when adding a user to the test list

Question 22

For an A/B test, what are the 2 most important elements when determining whether your recipient opens the emails?

Answer 22

Sender name and subject line

Question 23

In an A/B test, what do you use as the winning criteria when testing CTAs and links?

Answer 23

Link clicks

Question 24

True or False.

In an A/B test, version A is always orange

Answer 24

False.

A is blue

B is orange

Question 25

In emails with multiple links to identical URLs, the report shows the same percentage for each duplicate link. What should you do to accurately determine which link drove the click?

Answer 25

Append a tracking ID to each link you want to monitor so the URLs are different and the report can track them separately

Question 26

In the Interaction tab of the Pardot email report shows you how prospects interacted with your email. What are the 5 options?

Answer 26

1. Glanced/unread (<2 sec)
2. Skimmed (2-10 sec)
3. Read (+10 sec)
4. Forward
5. Printed