Email Sending Flashcards
What is the foundation of your list emails, one-to-one emails, automated emails, and emails in engagement studio/journeys?
Email templates
How do you improve sending reputation? 3 things
- Email authentication
- Data hygiene
- Great quality content
True or False.
You should add unengaged prospects to a suppression list to help improve deliverability
True
What ways can you build and segment your audience for your email send? 4 ways.
Automation rules
Segmentation rules
completion actions
Dynamic lists
What are the 2 ways you can personalize your emails based on recipients?
Variable tags and dynamic content
Each variable tag is tied to a corresponding ____________.
Prospect field
What is dynamic content?
Content that displays according to rules that you define based on values within a subscriber’s record
What is the difference between email templates and list emails?
Email templates can be used over and over again; text and html email designs to reuse for engagement programs, autoresponders, one-to-one emails, and list emails
List email drafts are emails that haven’t been sent yet and you create emails once and you can copy and edit them but you can’t reuse emails like you reuse templates
What do you need to do when creating a template to make it available for use?
Click Publish to Template
If you are adding your own responsive CSS to your own email layout templates, what do you use?
Media queries
What 2 options are there for adding variable tags to your email templates?
- Hand code them
- Insert them using the email template editor
What does a variable tag look like when added to email template?
Variable tag - %%account_address%%
How do you lock content regions in your email templates?
Adding attribute tags to the HTML elements
How do you make an element editable, repeatable and removable?
Add the pardot-region attribute to the element
What does the Pardot-region attribute look like?
<p>Content content content.</p>
If you want to make an element repeatable, what needs to be added?
pardot-repeatable attribute
<div>
</div>
Content inside an element with the pardot repeatable attribute must also have what?
The pardot-region attribute
<div>
<table><tbody>
<td></td>
</tbody></table>
</div>
If you want to let your users remove an element from an email, add the what?
pardot-removable attribute
*can only be removed, not added
What is best practice when testing an email with dynamic content?
Verify the dynamic content by creating a test prospect that matches the criteria for each variation. Then add to a test list
When creating a test list for testing emails, you add participants to the test list from what/
The Pardot user table
True or False.
When you add a user to your test list, Pardot does not automatically create a prospect record with the name and email address from the user’s Pardot account. It needs to be done separately.
False
Prospect record is automatically created when adding a user to the test list
For an A/B test, what are the 2 most important elements when determining whether your recipient opens the emails?
Sender name and subject line
In an A/B test, what do you use as the winning criteria when testing CTAs and links?
Link clicks
True or False.
In an A/B test, version A is always orange
False.
A is blue
B is orange
