Email Marketing Best Practices (10%)

Question 1

You want to keep your per-mailing email bounce rate under:

a) 30%
b) 25%
c) 20%
d) 10%

Answer 1

c) 20%

Question 2

Spam filters can vary in logic, but most spam filters use:

a) Content- or keyword-based logic
b) Employing people to look at all the emails before sending them to the recipient
c) Highly processed meat products
d) A random number generator

Answer 2

a) Content- or keyword-based logic