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Marketing > Email Marketing > Flashcards

Email Marketing Flashcards

1
Q

What eight things does an ESP (Email Service Provider) provide?

A 
Subscriber List Management
Consistent Branding
Reporting
Segmentation of Subscriber List
Clean IP
Automated Messaging
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2
Q

What are the four goals of email marketing?

A

Brand Awareness
Product Awareness
Company Loyalty
Driving Traffic

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3
Q

What information can you include in your email strategy document?

A
  • Calendar showing when to send communication
  • Lists of content to send, blogs to reuse, draft of emails
  • What documents/photos to create for content
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4
Q

How often should I send out emails?

A

Once a month

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5
Q

What three opportunities can seize to gain subscribers?

A

Social Media
Website Sign-Ups
Event Sign-Ups

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6
Q

How often should you “purge” your email list?

A

Every six months. Get rid of “dead” emails that haven’t engaged in past 6 months.

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7
Q

Segmentation

A

Using metrics and conditions to target your communications to a specific group of subscribers

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8
Q

What is the best time to collect data on subscribers?

A

As soon as they sign-up with well crafted information gathering

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9
Q

What’s more important? Content or segmentation?

A

Content is more important, do segmentation if time allows.

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10
Q

What is a call to action? What should yours be like?

A

A call to action is an image link or button that shows the next step to after reading the email (buy, spread, or watch). A good call to action is CLEAR.

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11
Q

What four things should I keep uniform throughout my website, social media, and marketing emails?

A

Fonts
Graphics
Style of Imagery
Language

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12
Q

What four things MUST you check for before sending out an email? Why?

A 
Send out tests for:
Template
Images
GIF's
Content
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13
Q

What are the eight main factors within your email that contribute to open rates?

A 
Time of day
Day of week
Subject Line
Preheader
From name
Content
Design
Clear call to action
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14
Q

What is the longest I can go without sending out an email to subscribers?

A

Two months

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15
Q

What four core principals should the content of an email follow?

A

Be clear
Be concise
Consider your audience
Write Like you Speak

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16
Q

How can I be clear in the content of my emails?

A

Ask yourself what single message you want to communicate. Avoid including too many concepts or overwriting for entertainment purposes.

17
Q

How can I be concise in emails?

A

Use short simple words/sentences

Replace fluffy language with concrete concepts

18
Q

How can I be considerate of my audience when writing emails?

A

Consider what information they DON’T need in the email.
Write like you speak, say thank you
Avoid business jargon

19
Q

Email subject lines

A 
Tell, don’t sell; 
be descriptive; 
make it local or personal; 
make it less than 50 characters
use emojis; 
avoid caps and exclamations
20
Q

What is the biggest/first thing readers see in your email?

A

Headline (so make it interesting)

21
Q

What three things needs to be included in an email footer?

A

Mailing address
Link to website
Link to unsubscribe
(Plus something fun if you want to)

22
Q

What five types of emails will I be sending out?

A 
Welcome emails
General newsletters
Product announcements
Event emails
Other content:
Education series, Surveys, Curated content/link roundups, Editorial content
23
Q

Which six written elements should I include in my emails?

A 
Subject line
Pre-header
Headline
Body
Call to Action 
Footer
24
Q

Properties of a general newsletter:

A 
New products
Features
Events
Include your tone/voice
Can include more than one call to action
Make subject line about content of email, not the newsletter
25
Q

Properties of a product announcement:

A

Subject line: What’s the new product?
Doesn’t need to be long (can leave out body)
Image
Clear call to action

26
Q

Properties of a welcome email:

A 
Do it when you’re fresh on their mind
Basic information
Common questions
Most popular posts
Discount for products
27
Q

Properties of an event email:

A

Subject line a great place to include localization
Make it personal, use their name
Make it easy for people to find the important info (Location, time, details)
Triple check that info is correct
Call to action: Link to RSVP (or buy tickets)

28
Q

What are possible business goals for writing emails?

A 
Loyalty and keeping current customers***
Tell people about anything new
Announcements, keep in loop
Remind people you’re there
Acquiring new customers***
Share basics about company
Show them what you can offer
Brand awareness***
Show off your personality
29
Q

What five steps should I take to edit emails before sending?

A 
Find a friend to edit
Read your work out loud
Check spelling
Check links
Send yourself a test

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