Email Delivery Flashcards
Steps in building an email?
Content Builder/Create Email
1 - Define properties
2 - Add content
3 - Preview and test
What is default content?
Default content shows if conditions are not meet any of the dynamic content rules in the content block
ex: value is blank or null or not defined
Types of content blocks
(1) A/B Test - allows you to create 2 different content areas within an email and track which performs better (can test SLs, email content, from names, content areas, send date & time, PH)
(2) Button - CTA
(3) Code Snippet - save reusable bits of html, AMPScript
(4) Dynamic Content - used to display according to the rules defined based on subscriber attributes
(5) Enhanced Dynamic Content – import into Content Builder using a delimited file containing text & image urls to create an enhanced dynamic content for emails; have to do file upload and data preparation
(6) External Content – reference content from a url (e.g., images in CDN); can choose when to retrieve the content (immediately or at send time with failure protocol)
(7) Free Form – text, image, url
(8) HTML – html paste, choose built in html in SFMC or browse files
(9) Image Block – add images (jpeg, png, svg, gif, AMPScript); not all email clients serve svg
Image Carousel – up to 5 rotating images to auto-rotate every 6 seconds or allow recipient to manually rotate images (only works in app email or iOS mail all other only primary image is shown)
(10) Text
(11) Text + Image
(12) Social share
(13) Add a social follow block
(14) Layouts
(15) Reference
Options to create an email (Content Builder Emails)
1 - Template – Choose this option if you already have a template that you’re using for this email.
2 - HTML – Choose this option to type or paste HTML code for an email into the editor.
3 - Text Only – Choose this option if you want to create an email that displays as text only in your subscribers’ inbox regardless of their display preferences. Opens data is never reported for text-only emails.
4 - Existing Email
System default code snippets to insert into an email
- Physical Mailing Address (Required per CAN-SPAM)
- Forward to a Friend
- View Email as Webpage
- Privacy Policy
- Unsubscribe Center
- Profile Center (Required per CAN-SPAM)
What are the Preview & Test options?
- subscriber preview & attributes (email rendered per the selected subscriber selected from the DE)
- choose recipients (enter email address or select test DE)
For preview content personalization options?
(1) Based on subscriber preview email will be sent to each recipient and will render based on the selected subscriber’s data
(2) Based on selected DE - All rendering options of the email, based on the list or DE selected from Subscriber Preview, are sent to each recipient. This could result in recipients receiving multiple versions of the same email. Tests all versions of the email.
(3) Based on Recipient Test DE - An email will be sent to each subscriber in the selected recipient test DE. The email will render based on the recipient’s data.
Options for sending an email in SFMC
User initiated send
Triggered send
Send flow
Email Send Flow
(1) From Content Builder, select the email you want to Send or in the email select Send from the action column
(2) Select Send
(3) Define properties – edit the SL, PH, from options (choose the sender profile) or saved send classifications
(4) Select audience from a list, group, DE, shared DE, data filters, suppression list, or shared suppression lists; drag & drop recipients in the TARGET box or exclusions/suppressions in EXCLUDED and SUPPRESSED box
(5) Configure delivery – select send timing (send immediately or schedule the send) and select tracking options
(6) Review and send – confirm email send
How can you see exactly what an email will look to an individual subscriber in a DE?
Subscriber Preview in Content Builder allows you to render (or view) a single email, including
- dynamic content,
- AMPScript
- A/B testing, and
- personalization.
How to update errors in a sent email
Locate the job under Tracking and update the URL in the Job Links tab.
Sender Profile
Specifies the ‘From’ information – From Name, From Email, Description of the Sender
Delivery Profile
Specifies the IP Address the email is sending from, as well as configuring a standard Header and Footer profile
Send Classification
Defines the CAN-SPAM classification of the email (i.e. if the message is transactional or promotional), plus groups together the Send Profile, Delivery Profile, and Send Priority of each classification
Send Throttle
Allows you to send emails during the hours you specify, starting the day you send the email until all messages are sent. Example: This can be configured that emails are only sent between 9am-5pm ET each day.
