EM 8 Advertising and Virality Flashcards
What are the groups of influencers?
•Celebrities•Thought leaders•Bloggers or content creators•Social media influencers
What should you look for in an influencer?
Relevance -Does this influencer’s brand align with mine in terms of values, aesthetics, and personality? Are their follows in my target segment?
Reach –How many followers?
Resonance –Are their captions thoughtful and well written? Is their audience engaged?
What are the three components of a strong SEO strategy?
- Technical Setup (“Technical SEO”)
- Content (“On-page SEO”)
- Links (“Off-page SEO”)
What are some SEO tips?
Text is king (no images)
Keep URLs simple
Make sure your page loads quicky (google has a “speed insights tool”)
Get rid of bad links, duplicate content
You can block the search engine from certain pages (e.g., terms and conditions)
What is a backlink?
references to your page on other websites
What is authority (SEO)
Authority, measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable is its content to readers.
What is a viral coefficient?
How many new people will each person bring to your business.
What is viral marketing?
A strategy which relies on content propagating through existing social networks
Social currency
We share things that make us look good
What are ways of generating virality?
- Find inner remarkability
- Leverage game mechanics - icebucket challenge
- Make people feel like insiders
Factors for strong triggers?
- frequency
- Strength of link
- Uniqueness of link
“Have a break, have a KitKat”
What is brand storytelling?
Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.
