electronic unit vocabulary

Question 1

Marketing

Strategy

Answer 1

refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Question 2

Focus Group

Testing

Answer 2

Focus groups are a traditional market research technique.

Question 3

Food Engineering

Answer 3

Food engineers design and develop systems for production, processing, distributing, and storing food and agricultural materials.

Question 4

Target Market

Answer 4

A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources.

Question 5

Taste Buds

Answer 5

Taste buds contain the taste receptor cells, which are also known as gustatory cells.

Question 6

Taste Blind

Answer 6

Taste blindness is a genetically programmed insensitivity to bitterness and strong tastes.

Question 7

Prototype Formula

Answer 7

A prototype is an early sample, model, or release of a product built to test a concept or process.

Question 8

Adulterated food

Answer 8

Adulteration is a legal term meaning that a food product fails to meet the legal standards.

Question 9

Food Packaging

Answer 9

Food packaging is defined as enclosing food to protect it from tampering or contamination from physical, chemical, and biological sources, with active packaging being the most common packaging system used for preserving food products.

Question 10

Dietary Guidelines for

Americans

Answer 10

The Dietary Guidelines helps all Americans choose healthy eating patterns

Question 11

Olfactory Receptors

Answer 11

Olfactory receptor, also called smell receptor, protein capable of binding odour molecules that plays a central role in the sense of smell (olfaction).

Question 12

Sensory Evaluation

Answer 12

Sensory analysis is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses for the purposes of evaluating consumer products.

Question 13

Qualitative research

Answer 13

Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artifacts.

Question 14

Food Quality

Answer 14

Food quality or Meal quality is the quality characteristics of food that is acceptable to consumers.

Question 15

Nutrition Facts Label

Answer 15

The nutrition facts label is a label required on most packaged food in many countries, showing what nutrients are in the food.

Question 16

Food Technology

Answer 16

Food technology is a branch of food science that deals with the production, preservation, quality control and research and development of the food products.

Question 17

Papillae

Answer 17

a small rounded protuberance on a part or organ of the body.

Question 18

Supertaster

Answer 18

A supertaster is a person who experiences the sense of taste with far greater intensity than average, with some studies showing an increased sensitivity to bitter tastes.

Question 19

Quantitative research

Answer 19

Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data.